Introduction

Have you ever stopped scrolling to wonder how many times someone Googles something at this very second? Or whether the first result always gets the click?

In 2025, Google Search isn’t just a search engine; it’s the heartbeat of how people find, learn, buy, and decide. Search is changing faster than ever – all thanks to AI, voice, and visual discovery.

Let's look at 30+ important Google Search statistics for 2025—numbers that show how people use information in the age of AI.

Highlights

• Google leads with ~90% global search share.

• Handles 13Billion+ searches daily worldwide.

• 70%+ of searches come from mobile devices.

• AI Overviews appear in up to 18% of queries.

• Zero-click searches reach nearly 60%.

• 46% of searches have local intent.

• Google Lens sees 12Billions monthly visual searches.

• CTR drops as AI features reduce organic clicks.

• Ad revenue exceeds $230Billions; AI ad spend rising fast.

• Steady 4.6% growth, Google remains market leader.

Why Google Search Still Matters?

Google remains the world’s go-to gateway for answers, purchases, and decisions. Whether you’re a student, creator, or business owner, understanding how people search helps you:

• Create content that people can actually find

• Keep up with changes to algorithms and AI

• Compete smartly in a crowded economy of attention.

• Figure out where SEO and user intent are going

1. Global Search Dominance & Market Share

• Global Market Share — Google Holds 89.62% of the Global Search Market (March 2025)

  In the U.S., Google’s share is about 86.8% in early 2025.

  Slight dip noted from previous years, indicating emerging competition (e.g., Bing at ≈ 4%).

  (Source: Statista)

• Google’s Default Search Provider — Used by Over 5.5 Billion Devices Globally

  In educational institutions and government organizations, Google Search remains the default in more than 80% of US-based networks.

  (Source: SQMagazines)

• Google’s Global Search Market Share — 91.65% Worldwide as of March 2025

  In the United States, Google's market share is 88.9%, slightly down from 89.4% in 2024.

  Bing remains the second-largest player with just 3.21% of the global market.

  In mobile search, specifically, Google controls over 94% of the global share.

  DuckDuckGo held 0.51% of the total market in 2025, catering to privacy-conscious users.

  European countries show strong loyalty, with countries like Germany and France seeing Google hold over 93% of their local search markets.

  Despite rising competition from AI-powered tools, Google remains the undisputed leader in both mobile and desktop search markets.

  (Source: SQMagazines)

• Search Engine Usage & Regional Insights — Google Exceeds 90% Market Share in Many Countries

  In the U.S., Google still dominates, but regional variations exist and mobile drives ~69%+ of visits in some reports.

  (Source: GSStatCounter)

• Google's Search Share in the United States – Approximately 86.4%

  In the United States, Google's desktop search share is 86.4%, but its mobile dominance is nearly 98%.

  This indicates a significant shift towards mobile search behavior among U.S. users.

  (Source: GSStatCounter)

• Google’s Annual Market Growth — Maintains 4.6% Yearly Growth Despite AI Competition

  This demonstrates Google's continued leadership in the search engine market.

• Paid Search & Ad Market Trends — Google Holds 89.7% Global Market Share

  Search advertising spending globally reached hundreds of billions; in 2024 Google Ads revenue hit ~$234 billion.

  Average CTR for ad positions in 2025: Ad #1 ~2.1%, Ad #2 ~1.4%.

  AI-powered search ad spending expected to surge from ~$1 billion in 2025 to ~$26 billion by 2029.

  (Source: LinkPlacement)

2. Search Volume & Usage Trends

• Search Volume & Daily Queries — Over 13.6 Billion Searches Processed Daily

  That’s roughly 1.6 searches per person per day if spread across a population of 8.2 billion.

  The “new query” rate remains high: meaning many searches are fresh/unseen

  (Source: Exploding Topics)

  
  

• Google Search Volume — 9.1 Billion Queries Daily

  This equates to over 3.1 trillion searches per year.

  (Source: SQMagazines)

• Revenue & Paid Search Stats — Google’s Daily Search Volume Growing ~4.7% Year-over-Year

  Paid search remains crucial: high CPC keywords (e.g., legal niches) remain above $200 per click in many markets (though exact 2025 figure less recent).

  Efficiency of ad spend increases: businesses leveraging AI and search data often report improved ROI.

  (Source: SQMagazines)

• Technical & Indexing Trends — Google’s Index Includes Hundreds of Billions of Pages

  Rate of algorithmic/structure change remains high—publishers must keep content fresh and structured to maintain visibility.

  (Source : Google)

3. Mobile, Voice & Visual Search

• Mobile Search Share — 71% of All Google Searches Happen on Mobile.

  On mobile specifically, Google’s share exceeds 94% globally.

  The dominance of mobile emphasizes the need for mobile-first indexing and responsive design.

  (Source : SQMagazines)

• Mobile Search Behavior — 71% of Searches Conducted on Mobile

  Over 50% of mobile users use voice search at least once per day, highlighting the growing demand for natural-language SEO strategies.

  (Source : SQMagazines)

  
  

• Mobile-First Indexing — Google Uses Mobile Sites as Primary for Ranking

  This underscores the importance of optimizing mobile sites for SEO.

  (Source : Google Search Central)

• Voice Search Usage — Over Half of Mobile Users Use Voice Search Daily

  This highlights the growing demand for natural-language SEO strategies.

  (Source : Marketing LTB)

• Visual & Voice Search Trends — Google Lens Processes 12 Billion Searches per Month.

  That’s roughly 4× growth since 2021.

  Voice search on mobile: more than 50% of users use it at least once per day in 2025.

  On mobile, Google’s global share reaches ~94.21%.

  Mobile users reformulate queries more: ~29.3% on mobile vs ~17.9% on desktop.

  (Source : Blog.Google)

• Visual & Voice Search Trends — Google Lens Handles 12 Billion Monthly Searches (4× Since 2021)

  On mobile, Google’s global share reaches ~94.21%.

  Mobile users reformulate queries more: ~29.3% on mobile vs ~17.9% on desktop.

• 12+ billion searches are made through Google Lens monthly

  Visual search has become mainstream for product discovery, local exploration, and instant answers.

  
  

  Optimization Tips:

  • Use natural language and question-based phrases

  • Use Voice search content structure.

  • Insert alt text, image metadata, and schema markup for visual search

4. Local Search & Discovery

• Local Intent & Business Discovery — 46% of Google Searches Have Local Intent (2025)

  For mobile local searches, over 70% lead to in-person visits within 24 hours (in some geographies).

  Local business profiles that are claimed/optimized receive significantly more clicks and calls.

  Approximately 3.2 billion local searches daily (~37,000 per second) in 2025.

  78% of mobile local searches lead to an offline purchase (within 24 hours) in many markets.

  (Source : Red Local SEO)

  
  

  
  

  

  
  

  
  

• Local Search Behavior — 70% of Mobile Searches Are Local

  77% of users search on Google three or more times per day.

  
  

  
  

• “Near Me or ”Close by” Searches — They grew by over 900% in two years

  The search for near me and close by business have grew over 900% in past 2 years.

  (Source : Red Local SEO)

  
  

• Local SEO Conversion Metrics — Local Intent Keywords Convert 15–30% Higher

  Businesses with fully optimized profiles (e.g., complete listing, Google Business Profile) can get up to 7× more clicks than incomplete ones.

  “Near me” or “close by” queries have surged (in some cases >500%+ growth) in recent years.

  (Source : SEO Sandwitch)

  
  

  
  

  

5. AI Overviews, Zero-Click & CTR Impact

• AI Overviews & Zero-Click Behaviour — AI Overviews Appear for 13.14% of U.S. Desktop Searches.

  Studies estimate up to 18% of all Google searches include an AI overview in 2025.

  In major markets like the U.S. and India, Google says usage of Search increased by over 10% for queries where AI Overviews show up.

  When AI Overviews are present, organic CTR for the top result may fall drastically (e.g., desktop <5% when overview appears).

  Zero-click searches are rising: prior data suggests upwards of ~58% of queries end without a click.

  Informational searches make up 88.1% of all queries that trigger an AI Overview.

  (Source : SEMrush)

• AI Overviews Reach — 1.5 Billion People Access AI Overviews Monthly

  Originally launched in May 2024, AI Overviews have expanded in functionality despite early issues, now covering a broader range of queries and incorporating ads to compete with other AI search tools like ChatGPT Search and Perplexity.

  (Source : Search Engine Land)

• Impact of AI Overviews on Click-Through Rates — Up to 80% Traffic Drop for Some Publishers

  Websites previously ranked first on Google could lose nearly 79% of search traffic when their link appears below an AI overview.

  (Source : Search Engine Journal)

• Google’s AI Overviews Ranking Position — Below Position #1 in 12.4% of Cases

  This marks a significant change from a month ago, when less than 2% of AI Overviews ranked below Position 1.

  (Source : Search Engine Land)

  
  

• Zero-Click Searches — 58.5% of Searches End Without a Click

  80% of shoppers begin their product research on Google, making it the top gateway for e-commerce discovery.

  (Source : Search Engine Land)

• Organic Click-Through & Traffic Trends — AI Overviews Reduce CTR for Top Results

  This means ranking #1 alone may no longer guarantee traffic the way it once did.

  Publishers must now focus on being featured in AI summaries or other SERP features.

6. Click-Through Rates & Rankings

• Click-Through Rates by Position (2025) — Position #1 Averages 39.8% CTR

  Rich result / featured snippet or AI overview presence can push CTR at #1 even higher (~42.9%).

  Beyond the top 10, CTR drops sharply (e.g., page 2 results often <1%).

  (Source : First Page Sage)

• Organic Click-Through & Traffic Trends — Top Organic CTR Drops from 28% to 19% in 2025

  Position #2 dropped from ~20.8% to ~12.6% (≈39% decline) in the same period.

  Positions #6–#10 saw a ~30.6% increase in CTR in 2025 compared to 2024 (possibly because users scroll past initial results).

  (Source : Search Engine Journal)

Search Is Evolving — Stay Ahead of It

Search in 2025 is smarter, faster, and more AI-driven than ever before.

Google remains the world’s primary knowledge hub, but how users engage with results has fundamentally changed.

To succeed in this new landscape:

• Embrace AI-ready SEO — aim to be cited, not just ranked.

• Prioritize user experience across mobile, local, and visual channels.

• Build authority and trust, because E-E-A-T now shapes AI visibility.

• Keep your content fresh, structured, and verifiable.

The future of search belongs to those who adapt early and optimize intelligently. Whether you’re a marketer, creator, or business owner — understanding these numbers is your key to staying discoverable in the age of AI search.

Ready to Take Action?

Transform these insights into measurable growth.

Start by auditing your website’s SEO health, optimizing for AI Overviews, and strengthening your local presence.

Get your free SEO audit and performance report today!