How The Natural Boosted Key Events by 190% Through Organic Search & High-Performance Ads
Our Goals
Build a seamless, high-converting e-com website
Build a seamless, high-converting e-com website
Improve brand reputation and online customer trust
Improve brand reputation and online customer trust
Rank top categories organically on search
Rank top categories organically on search
Lower cost-per-conversion and improve overall ROAS
Lower cost-per-conversion and improve overall ROAS
Drive more traffic and sales through focused PPC ads
Drive more traffic and sales through focused PPC ads
Business Overview – The Natural
Business Overview – The Natural
The Natural is a U.S.-based online supplement retailer offering a wide range of premium vitamins, probiotics, multivitamins, and wellness products from trusted health brands worldwide. Built on quality, purity, and expert guidance, the store serves health-focused consumers seeking proven natural solutions.
With a growing product catalog and a loyal customer base, The Natural aimed to overhaul its digital storefront, strengthen brand reputation, and build lasting organic and paid visibility in the competitive supplement and wellness retail market.
The Natural is a U.S.-based online supplement retailer offering a wide range of premium vitamins, probiotics, multivitamins, and wellness products from trusted health brands worldwide. Built on quality, purity, and expert guidance, the store serves health-focused consumers seeking proven natural solutions.
With a growing product catalog and a loyal customer base, The Natural aimed to overhaul its digital storefront, strengthen brand reputation, and build lasting organic and paid visibility in the competitive supplement and wellness retail market.
The Problem
Top critical barriers preventing brands from achieving online success
Despite offering a wide range of premium supplement brands, TheNatural struggled to convert website traffic into consistent sales. The existing digital presence lacked the design quality, trust signals, and strategic structure required to compete effectively. Without an integrated approach connecting web design, reputation, SEO, and PPC, the brand was unable to scale its online revenue or build lasting customer confidence.
Primary challenges included:
No structured web presence to attract and convert visitors
Poor brand reputation signals and lack of trust-building content
Weak organic search rankings for key supplement and health keywords
Low ROAS with unoptimized paid campaigns and poor landing pages
No unified strategy connecting web design, SEO, reputation, and PPC
To build real credibility and turn visitors to buyers, the brand needed a unified digital strategy anchored by a website redesign.
No structured website to attract and convert visitors effectively
Weak brand reputation and lack of trust-building content
Low organic search visibility and poor keyword rankings
Unoptimized paid campaigns with no unified digital strategy
No structured website to attract and convert visitors effectively
Weak brand reputation and lack of trust-building content
Low organic search visibility and poor keyword rankings
Unoptimized paid campaigns with no unified digital strategy
The Results
Top reasons our customers love working with us: data-driven strategies
Increase in active users
(14K -> 42K)
Increase in active users
(14K -> 42K)
Growth in revenue
($554 -> $43K)
Growth in revenue
($554 -> $43K)
Growth in views
(41K -> 131K)
Growth in views
(41K -> 131K)
Growth in Top-3 Keywords
(2 → 52)
Growth in Top-3 Keywords
(2 → 52)
FOR SERIOUS BUSINESS OWNERS WHO NEED QUALITY LEADS …
FOR SERIOUS BUSINESS OWNERS WHO NEED QUALITY LEADS …
The Approach
To drive measurable growth for The Natural, Coozmoo Digital Solutions developed a full-funnel digital strategy with web design at its core, supported by reputation management, SEO, and PPC. The focus was on building a high-converting storefront, establishing brand trust through proactive reputation management, attracting a steady stream of organic traffic via targeted SEO, and reaching high-intent supplement shoppers through optimized paid search campaigns.
Conversion-Focused
Hero SectionSimplified
Navigation MenuImproved
Category Visibility
01
Web Design — Storefront Built to Convert
We redesigned The Natural's storefront from the ground up, prioritizing user experience, visual trust, and a seamless path from product discovery to checkout.
Overhauled site layout, navigation, and product pages fully
Designed mobile-first layouts for fast load and browsing
Built product pages with trust signals and strong CTAs
Trust Building
Reviews & Online
Reputation02
Reputation — Build Trust and Credibility
We implemented a proactive reputation strategy to build The Natural's online credibility, improve customer trust, and establish it as a go-to supplement destination.
Monitored and responded to reviews across key platforms
Ran a review generation strategy to grow positive feedback
Addressed negative mentions to strengthen brand reputation
#1 SERP Ranking for
Target Keywords
03
SEO Strategy — Ranking & Organic Growth
To reduce dependence on paid ads, we deployed a full-scale SEO strategy to improve The Natural's organic visibility and attract high-intent supplement buyers online.
Optimized product pages, meta tags, URLs & descriptions
Created internal links across key product and brand pages
Published blogs targeting high-intent supplement queries
Before Vs after
comparison for 5
months04
PPC Strategy — Reach High-Intent Buyers
We launched targeted paid search campaigns designed to reach high-intent supplement shoppers and drive immediate revenue while maximizing return on every ad dollar.
Used smart bidding to maximize ROAS on supplement campaigns
Targeted bottom-funnel keywords per supplement category
Launched remarketing to re-engage non-converting visitors
Conversion
-Focused
Hero
SectionSocial Media
Integration
Improved Category
FilteringEnhanced Product
Refinement05
CRO — Turning Every Visit into Revenue
Beyond traffic, we focused on turning every visitor into a buyer by optimizing each step of the shopping and checkout experience across all devices.
Matched all traffic sources to high-converting product pages
Enhanced storytelling and social proof to drive purchases
Improved CTAs, checkout flow, and mobile responsiveness
Conversion-Focused
Hero Section
Simplified
Navigation Menu
Improved
Category Visibility
01
Web Design — Storefront Built to Convert
We redesigned The Natural's storefront from the ground up, prioritizing user experience, visual trust, and a seamless path from product discovery to checkout.
Overhauled site layout, navigation, and product pages fully
Designed mobile-first layouts for fast load and browsing
Built product pages with trust signals and strong CTAs
Trust Building
Reviews & Online
Reputation
02
Reputation — Build Trust and Credibility
We implemented a proactive reputation strategy to build The Natural's online credibility, improve customer trust, and establish it as a go-to supplement destination.
Monitored and responded to reviews across key platforms
Ran a review generation strategy to grow positive feedback
Addressed negative mentions to strengthen brand reputation
#1 SERP Ranking for
Target Keywords
03
SEO Strategy — Ranking & Organic Growth
To reduce dependence on paid ads, we deployed a full-scale SEO strategy to improve The Natural's organic visibility and attract high-intent supplement buyers online.
Optimized product pages, meta tags, URLs & descriptions
Created internal links across key product and brand pages
Published blogs targeting high-intent supplement queries
Before Vs after
comparison for 5
months
04
PPC Strategy — Reach High-Intent Buyers
We launched targeted paid search campaigns designed to reach high-intent supplement shoppers and drive immediate revenue while maximizing return on every ad dollar.
Used smart bidding to maximize ROAS on supplement campaigns
Targeted bottom-funnel keywords per supplement category
Launched remarketing to re-engage non-converting visitors
Conversion
-Focused
Hero
Section
Social Media
Integration
Improved Category
Filtering
Enhanced Product
Refinement
05
CRO — Turning Every Visit into Revenue
Beyond traffic, we focused on turning every visitor into a buyer by optimizing each step of the shopping and checkout experience across all devices.
Matched all traffic sources to high-converting product pages
Enhanced storytelling and social proof to drive purchases
Improved CTAs, checkout flow, and mobile responsiveness
The Solution Stack
Built for Owners Who Want It All—Organic. Paid. Social. Results.
With Coozmoo's Expertise, Our Shopify Migration Boosted Sales and Preserved Rankings.
Shopify migration boosted sales, cut overhead, and kept SEO rankings.
Shopify migration boosted sales, cut overhead, and kept SEO rankings.
Cross-sales between Young Again and The Natural are a huge benefit.
Cross-sales between Young Again and The Natural are a huge benefit.
Rebranding grew organic traffic, email sales, and customer loyalty.
Rebranding grew organic traffic, email sales, and customer loyalty.
Carl Coe,
The Natural
Rated 5 stars on Slack
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324%
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We're a data-driven agency that skyrockets revenue by turning "clicks into clients". We know how-to "Ctrl+Alt+Defeat" your competitor. Learn how we do it—before your competitors get the chance!
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With every project, we push boundaries and drive 360-degree revenue growth using our proprietary technologies. Explore our case studies to see how we help businesses like yours reach new heights!
Our Secret Sauce: Why Choose Us?
Discover the unique qualities and proven results that make us your trusted partner.
How We
Skyrocket
Boost
Maximize
Accelerate
Amplify
Elevate
Optimize
Enhance
Your Revenue?
We're a data-driven agency that skyrockets revenue by turning "clicks into clients". We know how-to "Ctrl+Alt+Defeat" your competitor. Learn how we do it—before your competitors get the chance!
We Strive
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With over 1K testimonials & video reviews, the proof is in the feedback. Listen to their experience and understand how we helped achieve success through their detailed case study. Find more testimonials!
Works
Outsmart Your
Competitors.
With every project, we push boundaries and drive 360-degree revenue growth using our proprietary technologies. Explore our case studies to see how we help businesses like yours reach new heights!
Our Secret Sauce: Why Choose Us?
Discover the unique qualities and proven results that make us your trusted partner.
How We
Skyrocket
Boost
Maximize
Accelerate
Amplify
Elevate
Optimize
Enhance
Your Revenue?
We're a data-driven agency that skyrockets revenue by turning "clicks into clients". We know how-to "Ctrl+Alt+Defeat" your competitor. Learn how we do it—before your competitors get the chance!
We Strive
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With over 1,000 testimonials and video reviews, the proof is in the feedback. Listen to their experience and understand how we helped achieve success through their detailed case study. Find more testimonials!
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Data-Driven Marketing Agency That Elevates ROI
1100+
Websites Designed & Optimized to Convert
$280M+
Client Revenue Driven & Growing Strong
Want to
skyrocket revenue?
Trusted by 1000+ Owners!
Ready to speak with an expert?
Data-Driven Marketing Agency That Elevates ROI
1100+
Websites Designed & Optimized to Convert
$280M+
Client Revenue Driven & Growing Strong
Discover how to skyrocket
your revenue today!
Trusted by 1000+ Owners!
