How Southernecs Achieved 3X Website Impact With SEO, Content & CRO Within a Year
Our Goals
Increase organic traffic through SEO optimization
Increase organic traffic through SEO optimization
Dominate local search in Birmingham & nearby areas
Dominate local search in Birmingham & nearby areas
Improve rankings for high-intent service keywords
Improve rankings for high-intent service keywords
Optimize website content & forms for conversions
Optimize website content & forms for conversions
Reduce bounce rate and increase user engagement
Reduce bounce rate and increase user engagement
Business Overview – Southernecs
Southernecs is a Birmingham-based exterior cleaning company specializing in pressure washing, roof cleaning, and exterior maintenance services. Serving areas including Liberty Park, Hoover, Vestavia, and surrounding communities, it built a strong reputation for quality service delivery.
Despite excellent offline credibility, the company's digital presence was limiting growth. With increasing competition in the local market, Southernecs partnered with Coozmoo Digital Solutions to build a robust online foundation focused on SEO, content, and conversion optimization.
The Problem
Top critical barriers preventing brands from achieving online success
Despite a strong service reputation, Southernecs struggled to generate consistent leads online. Their digital presence lacked the SEO foundation, content strategy, and conversion structure needed to compete in Birmingham's local service market. Organic visibility was minimal, website engagement was poor, and their Google Business Profile was severely under optimized — costing them qualified leads every single day.
Primary challenges included:
Poor search rankings due to zero SEO foundation or optimization in place
Outdated content with no keyword targeting strategy or proper structure
High bounce rates and low conversions rates from existing website traffic
Unoptimized Google Business Profile with minimal reviews and citations
Very few backlinks, with no content marketing or guest posting strategy
To compete locally, Southernecs needed a full digital overhaul focused on SEO, content and conversion optimization.
Outdated content with no clear or structured layout
Weak SEO and poor keyword targeting limit rankings
Weak Google Business Profile with limited reviews and citations
Low backlinks with no effective content marketing strategy
Outdated content with no clear or structured layout
Weak SEO and poor keyword targeting limit rankings
Weak Google Business Profile with limited reviews and citations
Low backlinks with no effective content marketing strategy
The Results
Top reasons our customers love working with us: data-driven strategies
Top reasons our customers love working with us: data-driven strategies
+2978%
Increase in Organic Traffic
(23 --> 712)
+3118%
Increase in New Users
(22 --> 708)
+37.14%
Reduced Bounce Rate
(87.5% --> 55.0%)
+4745%
Increased Event Count
(97 --> 4.7K)
The Approach
To generate consistent, high-quality traffic and maximize conversions, Coozmoo Digital Solutions built a data-driven strategy around four core pillars: SEO, Local Visibility, Content Optimization, and CRO. Every pillar was engineered to work together — establishing organic authority, enhancing user experience, and turning more visitors into leads. This unified approach delivered measurable, compounding growth for Southernecs across Birmingham and surrounding areas.
01
SEO Strategy — Local & Organic Growth
From technical fixes to local optimization, we built the full SEO foundation Southernecs needed to rank higher and dominate Birmingham search results.
Researched high intent, geo-modified keywords for services
Optimized metadata, H1, internal links, & content structure
Fixed technical SEO: speed, mobile, structure & indexing
01
SEO Strategy — Local & Organic Growth
From technical fixes to local optimization, we built the full SEO foundation Southernecs needed to rank higher and dominate Birmingham search results.
Researched high intent, geo-modified keywords for services
Optimized metadata, H1, internal links, & content structure
Fixed technical SEO: speed, mobile, structure & indexing
01
SEO Strategy — Local & Organic Growth
From technical fixes to local optimization, we built the full SEO foundation Southernecs needed to rank higher and dominate Birmingham search results.
Researched high intent, geo-modified keywords for services
Optimized metadata, H1, internal links, & content structure
Fixed technical SEO: speed, mobile, structure & indexing
02
Google Business Profile: Local Dominance
We completely optimized Google Business Profile for Southernecs and built local authority listings across 100+ directories to dominate map results.
Optimized GBP with photos, services, posts & review strategy
Ensured consistent NAP for more than 100 local directories
Launched guest posts & citation strategy to boost authority
02
Google Business Profile: Local Dominance
We completely optimized Google Business Profile for Southernecs and built local authority listings across 100+ directories to dominate map results.
Optimized GBP with photos, services, posts & review strategy
Ensured consistent NAP for more than 100 local directories
Launched guest posts & citation strategy to boost authority
02
Google Business Profile: Local Dominance
We completely optimized Google Business Profile for Southernecs and built local authority listings across 100+ directories to dominate map results.
Optimized GBP with photos, services, posts & review strategy
Ensured consistent NAP for more than 100 local directories
Launched guest posts & citation strategy to boost authority
03
Content Optimization: Improve Engagement
Poor content quality was hurting both SEO performance as well as user experience. We rebuilt it from the ground up to improve engagement, authority, and rankings.
Full content overhaul with keyword-rich service pages & copy
SEO blog strategy targeting long-tail & local search queries
Metadata rewrites across all pages to improve organic CTR
03
Content Optimization: Improve Engagement
Poor content quality was hurting both SEO performance as well as user experience. We rebuilt it from the ground up to improve engagement, authority, and rankings.
Full content overhaul with keyword-rich service pages & copy
SEO blog strategy targeting long-tail & local search queries
Metadata rewrites across all pages to improve organic CTR
03
Content Optimization: Improve Engagement
Poor content quality was hurting both SEO performance as well as user experience. We rebuilt it from the ground up to improve engagement, authority, and rankings.
Full content overhaul with keyword-rich service pages & copy
SEO blog strategy targeting long-tail & local search queries
Metadata rewrites across all pages to improve organic CTR
04
Conversion Rate Optimization, More Leads
Traffic was steady, but conversions lagged. Our CRO strategy transformed passive visitors into engaged prospects, driving meaningful lead generation and growth.
Heatmap analysis to identify drop-off points & optimize pages
Redesigned lead forms with fewer fields & better validation
Improved CTA placement, color & wording to drive more action
04
Conversion Rate Optimization, More Leads
Traffic was steady, but conversions lagged. Our CRO strategy transformed passive visitors into engaged prospects, driving meaningful lead generation and growth.
Heatmap analysis to identify drop-off points & optimize pages
Redesigned lead forms with fewer fields & better validation
Improved CTA placement, color & wording to drive more action
04
Conversion Rate Optimization, More Leads
Traffic was steady, but conversions lagged. Our CRO strategy transformed passive visitors into engaged prospects, driving meaningful lead generation and growth.
Heatmap analysis to identify drop-off points & optimize pages
Redesigned lead forms with fewer fields & better validation
Improved CTA placement, color & wording to drive more action
05
Web & Mobile Revamping — UX & Trust
Traffic wasn’t the real issue—poor mobile experience, and weak trust signals held users back. Fixing both helped convert interest into real, measurable leads.
Added before/after images & verified reviews as trust signal
Mobile layout enhancements with adding click-to-call button
Optimized mobile responsiveness for seamless user experience
05
Web & Mobile Revamping — UX & Trust
Traffic wasn’t the real issue—poor mobile experience, and weak trust signals held users back. Fixing both helped convert interest into real, measurable leads.
Added before/after images & verified reviews as trust signal
Mobile layout enhancements with adding click-to-call button
Optimized mobile responsiveness for seamless user experience
05
Web & Mobile Revamping — UX & Trust
Traffic wasn’t the real issue—poor mobile experience, and weak trust signals held users back. Fixing both helped convert interest into real, measurable leads.
Added before/after images & verified reviews as trust signal
Mobile layout enhancements with adding click-to-call button
Optimized mobile responsiveness for seamless user experience
The Solution Stack
Built for Owners Who Want It All—Organic. Paid. Social. Results.
We Went From Barely Showing Up Online To Ranking Amongst Top 3 For Our Main Services.
Results-driven SEO strategy with measurable, transparent outcomes.
Results-driven SEO strategy with measurable, transparent outcomes.
Full digital overhaul delivering local visibility & genuine leads.
Full digital overhaul delivering local visibility & genuine leads.
Responsive & proactive team with clear reporting throughout.
Responsive & proactive team with clear reporting throughout.
Matthew,
Southernecs
Rated 5 Stars on Basecamp
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852%
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2782%
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1161%
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Their SEO approach has not only significantly improved our online visibility but has also directly contributed to attracting better leads and closing more sales. We highly recommend Coozmoo to any organization looking to enhance its digital presence.
Daniela Hernandez, Earth & Life University
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990%
SHARP INCREASE IN ACTIVE USERS
193%
INCREASE IN LOCAL CALLS
889%
STRONG GROWTH IN EVENT COUNT
Thank you for the amazing work. Pretty much the entire HVAC / plumbing industry is down about 30%, which is driving the google ads costs, but you guys are crushing it as always! We just purchased a new company (We've got more work for you guys!).
Samuel Bohon, billyGO Air Conditioning & Plumbing
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With the strategic insights of SocialWorks and the expertise of our team, Find Your Clover transformed its social media presence, achieving a 165% increase in engagement, boosting brand reputation, and driving measurable sales growth.
324%
INCREASE IN VIEWSON FACEBOOK
1538%
UPLIFT IN CLICKS ON INSTAGRAM
728%
BOOST IN IMPRESSIONS ON LINKEDIN
The team is incredibly easy to work with throughout the project. They kept communication clear and consistent, ensuring all meetings and updates were on schedule, making the entire process smooth and efficient.
Jill Peterson, Clover Insights
How a General Contractor & Home Builder in LA Achieved #1 Rankings
Through our LocalWorks comprehensive digital strategy and conversion rate optimization, Snow Construction experienced significant growth in its online presence and quadrupled its leads.
6975%
INCREASE IN VIEWSON FACEBOOK
6800%
UPLIFT IN CLICKS ON INSTAGRAM
4858%
BOOST IN IMPRESSIONS ON LINKEDIN
Their methods have proven exceedingly successful to my business's goals. I'm proud to say that my business's new client acquisition has reached new heights since starting to work with the Coozmoo team.
Corey Ross-Robertson, Snow Construction
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1893%
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661%
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256%
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166%
INCREASE IN ORGANIC TRAFFIC
98%
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393%
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Ranking has jumped from page 44 to page 2–3 on Google Organically. Their communication is prompt and transparent, and they complete tasks swiftly. Thank you for your outstanding work!
Masha Stellarova, LV Home Service
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2083%
STRONG GROWTH IN EVENT COUNT
2465%
SHARP INCREASE IN NEW USERS
3712%
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A detail-oriented and dependable team, they keep everyone informed with clear updates and take ownership. Their structured approach makes complex projects feel manageable and ensures reliable outcomes.
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Let's Grow Your Brand Together
Partner with the #1 rated full service digital marketing agency to skyrocket your revenue and dominate your niche.
Let's Grow Your Brand Together
Partner with the #1 rated full service digital marketing agency to skyrocket your revenue and dominate your niche.
Let's Grow Your Brand Together
Partner with the #1 rated full service digital marketing agency to skyrocket your revenue and dominate your niche.
Let's Grow Your Brand Together
Partner with the #1 rated full service digital marketing agency to skyrocket your revenue and dominate your niche.
Our Secret Sauce: Why Choose Us?
Discover the unique qualities and proven results that make us your trusted partner.
How We
Skyrocket
Your Revenue?
We're a data-driven agency that skyrockets revenue by turning "clicks into clients". We know how-to "Ctrl+Alt+Defeat" your competitor. Learn how we do it—before your competitors get the chance!
We Strive
For Your
Success.
With over 1K+ testimonials and video reviews, the proof is in the feedback. Listen to their experience and understand how we helped achieve success through their detailed case study. Find more testimonials!
OrganicWorks
Outsmart Your
Competitors.
With every project, we push boundaries and drive 360-degree revenue growth using our proprietary solutions. Explore our case studies to see how we help businesses like yours reach new heights!
How We
Skyrocket
Your Revenue?
We're a data-driven agency that skyrockets revenue by turning "clicks into clients". We know how-to "Ctrl+Alt+Defeat" your competitor. Learn how we do it—before your competitors get the chance!
We Strive
For Your
Success.
With over 1K+ testimonials and video reviews, the proof is in the feedback. Listen to their experience and understand how we helped achieve success through their detailed case study. Find more testimonials!
OrganicWorks
Outsmart Your
Competitors.
With every project, we push boundaries and drive 360-degree revenue growth using our proprietary solutions. Explore our case studies to see how we help businesses like yours reach new heights!
How We
Skyrocket
Your Revenue?We're a data-driven agency that skyrockets revenue by turning "clicks into clients". We know how-to "Ctrl+Alt+Defeat" your competitor. Learn how we do it—before your competitors get the chance!
We Strive
For Your
Success.With over 1K testimonials & video reviews, the proof is in the feedback. Listen to experience & understand how we helped achieve success through their detailed case study. Find more testimonials!
OrganicWorks
Outsmart Your
Competitors.With every project, we push boundaries and drive 360-degree revenue growth using our proprietary technologies. Explore our case studies to see how we help businesses like yours reach new heights!
How We
Skyrocket
Your Revenue?We're a data-driven agency that skyrockets revenue by turning "clicks into clients". We know how-to "Ctrl+Alt+Defeat" your competitor. Learn how we do it—before your competitors get the chance!
We Strive
For Your
Success.With over 1K testimonials & video reviews, the proof is in the feedback. Listen to experience & understand how we helped achieve success through their detailed case study. Find more testimonials!
OrganicWorks
Outsmart Your
Competitors.With every project, we push boundaries and drive 360-degree revenue growth using our proprietary technologies. Explore our case studies to see how we help businesses like yours reach new heights!
Ready to speak with an expert?
Data-Driven Marketing Agency That Elevates ROI
1100+
Websites Designed & Optimized to Convert
$280M+
Client Revenue Driven & Growing Strong
Discover how to skyrocket
your revenue today!
Trusted by 1000+ Owners!
Want to skyrocket revenue?
4.9/5 Ratings!
Ready to speak with an expert?
Data-Driven Marketing Agency That Elevates ROI
1100+
Websites Designed & Optimized to Convert
$280M+
Client Revenue Driven & Growing Strong
Want to
skyrocket revenue?
Trusted by 1000+ Owners!
Ready to speak with an expert?
Data-Driven Marketing Agency That Elevates ROI
1100+
Websites Designed & Optimized to Convert
$280M+
Client Revenue Driven & Growing Strong
Discover how to skyrocket
your revenue today!
Trusted by 1000+ Owners!
