What is Anchor Text and How to Use It Right?
What is Anchor Text and How to Use It Right?
What is Anchor Text and How to Use It Right?
What is Anchor Text and How to Use It Right?
What is Anchor Text and How to Use It Right?
Anchor Text
Anchor Text
Anchor Text
Anchor Text
Anchor text is the clickable, visible text in a hyperlink that usually appears in a different color or underlined, guiding users to another page when clicked. When optimized with the right keywords, anchor text can positively influence search rankings and visibility.
Anchor text is the clickable, visible text in a hyperlink that usually appears in a different color or underlined, guiding users to another page when clicked. When optimized with the right keywords, anchor text can positively influence search rankings and visibility.
Anchor text is the clickable, visible text in a hyperlink that usually appears in a different color or underlined, guiding users to another page when clicked. When optimized with the right keywords, anchor text can positively influence search rankings and visibility.
Anchor text is the clickable, visible text in a hyperlink that usually appears in a different color or underlined, guiding users to another page when clicked. When optimized with the right keywords, anchor text can positively influence search rankings and visibility.
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Aashi Katariya
Aashi Katariya
Aashi Katariya
5 Min Read
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Sep 16, 2025
Sep 16, 2025
Sep 16, 2025
What is Anchor Text and Why It’s Important?
What is Anchor Text and Why It’s Important?
What is Anchor Text and Why It’s Important?
Directly seen and clicked upon, anchor text directs the human user as well as the search engine to another page. To set it apart as a link, it is usually styled differently from the surrounding text, perhaps in bold, with color, or with underlining. HTML uses this term to point to the text between <a href="..."> and </a>.
Directly seen and clicked upon, anchor text directs the human user as well as the search engine to another page. To set it apart as a link, it is usually styled differently from the surrounding text, perhaps in bold, with color, or with underlining. HTML uses this term to point to the text between <a href="..."> and </a>.
Directly seen and clicked upon, anchor text directs the human user as well as the search engine to another page. To set it apart as a link, it is usually styled differently from the surrounding text, perhaps in bold, with color, or with underlining. HTML uses this term to point to the text between <a href="..."> and </a>.
Anchor text gives two directions:
Anchor text gives two directions:
Anchor text gives two directions:
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User experience (UX): to give people an idea of what to expect if they click the link.
User experience (UX): to give people an idea of what to expect if they click the link.
User experience (UX): to give people an idea of what to expect if they click the link.
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Why is Anchor Text Important?
Why is Anchor Text Important?
Why is Anchor Text Important?
Anchor text is important due to the role that it plays both in helping users navigate and in SEO ranking cues:
1. User clarity: When you use descriptive anchor text, people are more likely to click because they understand what they'll receive. For instance, "advantages of natural ingredients in soap" is significant compared to "click here."
2. Internal linking structure: Anchor text helps to tie your website pages together, and thematically structure the site.
Anchor text is important due to the role that it plays both in helping users navigate and in SEO ranking cues:
1. User clarity: When you use descriptive anchor text, people are more likely to click because they understand what they'll receive. For instance, "advantages of natural ingredients in soap" is significant compared to "click here."
2. Internal linking structure: Anchor text helps to tie your website pages together, and thematically structure the site.
Anchor text is important due to the role that it plays both in helping users navigate and in SEO ranking cues:
1. User clarity: When you use descriptive anchor text, people are more likely to click because they understand what they'll receive. For instance, "advantages of natural ingredients in soap" is significant compared to "click here."
2. Internal linking structure: Anchor text helps to tie your website pages together, and thematically structure the site.
3. Potential risks: Exact-match keywords might look unnatural and cunning, leading to disadvantage.
Types of Anchor Text
Types of Anchor Text
Types of Anchor Text
Using a mix helps avoid looking spammy or too optimized. Here are the main types, with definitions:
Using a mix helps avoid looking spammy or too optimized. Here are the main types, with definitions:
Using a mix helps avoid looking spammy or too optimized. Here are the main types, with definitions:
Best Practices for Anchor Text
Best Practices for Anchor Text
Best Practices for Anchor Text
To make the most of anchor text and avoid potential pitfalls, follow these guidelines:
To make the most of anchor text and avoid potential pitfalls, follow these guidelines:
To make the most of anchor text and avoid potential pitfalls, follow these guidelines:
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Be descriptive & relevant: Use anchor text that tells both users and search engines what the linked-to page is about. Avoid vague link text unless the surrounding context makes it clear.
Be descriptive & relevant: Use anchor text that tells both users and search engines what the linked-to page is about. Avoid vague link text unless the surrounding context makes it clear.
Be descriptive & relevant: Use anchor text that tells both users and search engines what the linked-to page is about. Avoid vague link text unless the surrounding context makes it clear.
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Keep it concise: Short phrases (a few words) are better than long ones. They’re easier to read and work better in context.
Keep it concise: Short phrases (a few words) are better than long ones. They’re easier to read and work better in context.
Keep it concise: Short phrases (a few words) are better than long ones. They’re easier to read and work better in context.
Use the various types of anchors.
Use the various types of anchors.
Use the various types of anchors.
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Don’t go around using exact match keywords: intermingle some branded, partial match, and related keywords, plus generic terms to further naturally aprofilize the link.
Don’t go around using exact match keywords: intermingle some branded, partial match, and related keywords, plus generic terms to further naturally aprofilize the link.
Don’t go around using exact match keywords: intermingle some branded, partial match, and related keywords, plus generic terms to further naturally aprofilize the link.
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Avoid over-optimization: If too many incoming links or internal links are overusing the exact-match anchor, it looks manipulative sometimes. Google has their algorithm and manual actions which will penalize such pattern.
Avoid over-optimization: If too many incoming links or internal links are overusing the exact-match anchor, it looks manipulative sometimes. Google has their algorithm and manual actions which will penalize such pattern.
Avoid over-optimization: If too many incoming links or internal links are overusing the exact-match anchor, it looks manipulative sometimes. Google has their algorithm and manual actions which will penalize such pattern.
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Use proper alt text for image links: Since images used as links don’t possess visible text, the alt attribute needs to act as the anchor text. It must remain descriptive, concise, and relevant.
Use proper alt text for image links: Since images used as links don’t possess visible text, the alt attribute needs to act as the anchor text. It must remain descriptive, concise, and relevant.
Use proper alt text for image links: Since images used as links don’t possess visible text, the alt attribute needs to act as the anchor text. It must remain descriptive, concise, and relevant.
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Ensure the links are really easy to see: Users should instinctively recognize links due to color, underlining, or sizing for hovers. Low visibility diminishes usability.
Ensure the links are really easy to see: Users should instinctively recognize links due to color, underlining, or sizing for hovers. Low visibility diminishes usability.
Ensure the links are really easy to see: Users should instinctively recognize links due to color, underlining, or sizing for hovers. Low visibility diminishes usability.
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Final Thoughts
Final Thoughts
Final Thoughts
Anchor text may look like a minor element, but it has a significant impact on user experience and SEO. When done right, it makes your content read smoothly, enhances navigation, highlight the topics of your pages, and provides search engines with helpful signals that boost your page rankings. When done poorly, with too many generic phrases, repetitive exact-match anchors, or misleading link text — it can hurt credibility, confuse users, or even trigger algorithmic audit.
So, whether you’re building internal links, writing blog posts, or reaching out for backlinks, give some attention to your anchor text.
Anchor text may look like a minor element, but it has a significant impact on user experience and SEO. When done right, it makes your content read smoothly, enhances navigation, highlight the topics of your pages, and provides search engines with helpful signals that boost your page rankings. When done poorly, with too many generic phrases, repetitive exact-match anchors, or misleading link text — it can hurt credibility, confuse users, or even trigger algorithmic audit.
So, whether you’re building internal links, writing blog posts, or reaching out for backlinks, give some attention to your anchor text.
Anchor text may look like a minor element, but it has a significant impact on user experience and SEO. When done right, it makes your content read smoothly, enhances navigation, highlight the topics of your pages, and provides search engines with helpful signals that boost your page rankings. When done poorly, with too many generic phrases, repetitive exact-match anchors, or misleading link text — it can hurt credibility, confuse users, or even trigger algorithmic audit.
So, whether you’re building internal links, writing blog posts, or reaching out for backlinks, give some attention to your anchor text.
Ready To Transform Your Store’s Links Into Real SEO Power?
Ready To Transform Your Store’s Links Into Real SEO Power?
Ready To Transform Your Store’s Links Into Real SEO Power?
Our professional CRO and SEO team can set effective anchor texts with you and improve the structure of your store according to both visitors and search engines.
Contact us and ask how we can enhance the user experience and aid in the growth of your business.
Our professional CRO and SEO team can set effective anchor texts with you and improve the structure of your store according to both visitors and search engines.
Contact us and ask how we can enhance the user experience and aid in the growth of your business.
Our professional CRO and SEO team can set effective anchor texts with you and improve the structure of your store according to both visitors and search engines.
Contact us and ask how we can enhance the user experience and aid in the growth of your business.
4.9/5 Ratings!
4.9/5 Ratings!
4.9/5 Ratings!
4.9/5 Ratings!
4.9/5 Ratings!
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