Amazon Ads: A Powerful Way to Reach Shoppers Ready to Buy

What are Amazon Ads?

Amazon Ads is the advertising platform that Amazon uses to let brands and sellers promote their products within the Amazon ecosystem. This includes search results, product pages, and even websites, apps, and streaming TV that aren't on Amazon.

Millions of people search and shop on Amazon every day, so it's a great place to reach buyers when they are ready to buy. Amazon links your ad to people who are already ready to buy, while other ad networks catch people when they are looking or researching.

Amazon Ads can help you get noticed, sell more things, and grow your brand on the biggest online marketplace in the world, whether you are a third-party seller, an e-commerce brand, or a vendor.

Amazon Ads is the advertising platform that Amazon uses to let brands and sellers promote their products within the Amazon ecosystem. This includes search results, product pages, and even websites, apps, and streaming TV that aren't on Amazon.

Millions of people search and shop on Amazon every day, so it's a great place to reach buyers when they are ready to buy. Amazon links your ad to people who are already ready to buy, while other ad networks catch people when they are looking or researching.

Amazon Ads can help you get noticed, sell more things, and grow your brand on the biggest online marketplace in the world, whether you are a third-party seller, an e-commerce brand, or a vendor.

Amazon Ads is the advertising platform that Amazon uses to let brands and sellers promote their products within the Amazon ecosystem. This includes search results, product pages, and even websites, apps, and streaming TV that aren't on Amazon.

Millions of people search and shop on Amazon every day, so it's a great place to reach buyers when they are ready to buy. Amazon links your ad to people who are already ready to buy, while other ad networks catch people when they are looking or researching.

Amazon Ads can help you get noticed, sell more things, and grow your brand on the biggest online marketplace in the world, whether you are a third-party seller, an e-commerce brand, or a vendor.

Why Should You Advertise on Amazon?

Amazon is more than just a place to buy things; it's also one of the most powerful search engines for products. More than 60% of people in the U.S. who are looking for something to buy start their search on Amazon, not Google.

If your products don't show up in search results, you could lose out on business from competitors who are paying to be there.

Here's why you should include Amazon Ads in your marketing plan:

Getting in touch with shoppers who really want to buy
Advanced targeting based on how people search
Ad and purchase are directly linked.
Strong return on investment when campaigns are set up correctly

Amazon is more than just a place to buy things; it's also one of the most powerful search engines for products. More than 60% of people in the U.S. who are looking for something to buy start their search on Amazon, not Google.

If your products don't show up in search results, you could lose out on business from competitors who are paying to be there.

Here's why you should include Amazon Ads in your marketing plan:

Getting in touch with shoppers who really want to buy
Advanced targeting based on how people search
Ad and purchase are directly linked.
Strong return on investment when campaigns are set up correctly

Amazon is more than just a place to buy things; it's also one of the most powerful search engines for products. More than 60% of people in the U.S. who are looking for something to buy start their search on Amazon, not Google.

If your products don't show up in search results, you could lose out on business from competitors who are paying to be there.

Here's why you should include Amazon Ads in your marketing plan:

Getting in touch with shoppers who really want to buy
Advanced targeting based on how people search
Ad and purchase are directly linked.
Strong return on investment when campaigns are set up correctly

Key Ad Types in Amazon Ads

1. Sponsored Products: These ads show up in search results and on product pages, where they promote specific listings. You only pay when someone clicks on your product page.

Best for: Driving traffic and sales for specific products

2. Sponsored Brands: These ads have your brand logo, a custom headline, and a lot of products. They show up above search results, which helps people learn more about your brand.

Best for: Getting more people to see your brand and promoting product collections

3. Sponsored Display: These ads are shown on Amazon and other sites (like news sites and apps) to people who have shown interest in similar products.

Best for: Retargeting and reaching shoppers throughout the buying journey

4. Amazon DSP (Demand-Side Platform): Lets you buy ads programmatically on Amazon and other websites and apps. Amazon's vast data lets you reach specific groups of people.

Best for: Big brands that want to reach more people with specific targeting