What is Quality Score in Google Ads & How to Boost It?
What is Quality Score in Google Ads & How to Boost It?
What is Quality Score in Google Ads & How to Boost It?
What is Quality Score in Google Ads & How to Boost It?
What is Quality Score in Google Ads & How to Boost It?
Google Ad Quality Score
Google Ad Quality Score
Google Ad Quality Score
Google Ad Quality Score
Quality Score shows how relevant your ads are. Higher scores improve ad rankings, lower cost per click, and help reach more people with the same budget.
Quality Score shows how relevant your ads are. Higher scores improve ad rankings, lower cost per click, and help reach more people with the same budget.
Quality Score shows how relevant your ads are. Higher scores improve ad rankings, lower cost per click, and help reach more people with the same budget.
Quality Score shows how relevant your ads are. Higher scores improve ad rankings, lower cost per click, and help reach more people with the same budget.
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Harsh J.
Harsh J.
Harsh J.
6 Min Read
6 Min Read
6 Min Read
Oct 15, 2025
Oct 15, 2025
Oct 15, 2025
What is Quality Score?
What is Quality Score?
What is Quality Score?
Quality Score is a number between 1 and 10. It shows how relevant your ad is to the person searching on Google. A score of 10 means your ad is great and matches what people want. A score of 1 means your ad needs big changes.
Google uses three things to decide your Quality Score:
Quality Score is a number between 1 and 10. It shows how relevant your ad is to the person searching on Google. A score of 10 means your ad is great and matches what people want. A score of 1 means your ad needs big changes.
Google uses three things to decide your Quality Score:
Quality Score is a number between 1 and 10. It shows how relevant your ad is to the person searching on Google. A score of 10 means your ad is great and matches what people want. A score of 1 means your ad needs big changes.
Google uses three things to decide your Quality Score:
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Expected Click-Through Rate (CTR): This shows how often people click on your ad when they see it. If many people click, it means your ad looks useful and interesting.
Expected Click-Through Rate (CTR): This shows how often people click on your ad when they see it. If many people click, it means your ad looks useful and interesting.
Expected Click-Through Rate (CTR): This shows how often people click on your ad when they see it. If many people click, it means your ad looks useful and interesting.
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Ad Relevance: This shows how well your ad matches the keyword or search term. If someone searches “cheap flights to Paris,” and your ad talks about “Flights to Paris,” it matches well.
Ad Relevance: This shows how well your ad matches the keyword or search term. If someone searches “cheap flights to Paris,” and your ad talks about “Flights to Paris,” it matches well.
Ad Relevance: This shows how well your ad matches the keyword or search term. If someone searches “cheap flights to Paris,” and your ad talks about “Flights to Paris,” it matches well.
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Landing Page Experience: This shows how good your website is after someone clicks the ad. Your landing page should be easy to use, fast, and connected to what the ad promised.
Landing Page Experience: This shows how good your website is after someone clicks the ad. Your landing page should be easy to use, fast, and connected to what the ad promised.
Landing Page Experience: This shows how good your website is after someone clicks the ad. Your landing page should be easy to use, fast, and connected to what the ad promised.
Each part gets rated as Above Average, Average, or Below Average. You can see these in your Google Ads account under the “Keywords” section.
Each part gets rated as Above Average, Average, or Below Average. You can see these in your Google Ads account under the “Keywords” section.
Each part gets rated as Above Average, Average, or Below Average. You can see these in your Google Ads account under the “Keywords” section.
Why Quality Score Matters?
Why Quality Score Matters?
Why Quality Score Matters?
Example: Two businesses target the same keyword, “buy laptops.” One has a Quality Score of 9, and the other has 4. The one with 9 will pay less for every click and get better positions on the page.
So, if your Quality Score is low, your costs go up fast. If your score is high, your budget works harder.
Example: Two businesses target the same keyword, “buy laptops.” One has a Quality Score of 9, and the other has 4. The one with 9 will pay less for every click and get better positions on the page.
So, if your Quality Score is low, your costs go up fast. If your score is high, your budget works harder.
Example: Two businesses target the same keyword, “buy laptops.” One has a Quality Score of 9, and the other has 4. The one with 9 will pay less for every click and get better positions on the page.
So, if your Quality Score is low, your costs go up fast. If your score is high, your budget works harder.
What is a Good Quality Score?
What is a Good Quality Score?
What is a Good Quality Score?
In most cases:
7–10 is good
4–6 is average
1–3 means you need to fix your ads
Quality Score does not change overnight. It updates slowly as people interact with your ads. Keep improving it step by step.
You can check your score inside your Google Ads dashboard by adding the “Quality Score” column in the keywords report.
In most cases:
7–10 is good
4–6 is average
1–3 means you need to fix your ads
Quality Score does not change overnight. It updates slowly as people interact with your ads. Keep improving it step by step.
You can check your score inside your Google Ads dashboard by adding the “Quality Score” column in the keywords report.
In most cases:
7–10 is good
4–6 is average
1–3 means you need to fix your ads
Quality Score does not change overnight. It updates slowly as people interact with your ads. Keep improving it step by step.
You can check your score inside your Google Ads dashboard by adding the “Quality Score” column in the keywords report.
How to Improve Your Quality Score?
How to Improve Your Quality Score?
How to Improve Your Quality Score?
There are simple ways to raise your Quality Score. You do not need fancy tools or big changes. You only need focus, testing, and consistency.
There are simple ways to raise your Quality Score. You do not need fancy tools or big changes. You only need focus, testing, and consistency.
There are simple ways to raise your Quality Score. You do not need fancy tools or big changes. You only need focus, testing, and consistency.
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Pick the Right Keywords
Use keywords that people are searching for. Avoid random or too broad words. Use Google Keyword Planner to find good matches.
Keep ad groups small and focused. Each ad group should only target one main topic. Example: If you sell shoes, make separate ad groups like:
Men’s running shoes
Women’s sports shoes
Leather boots
When your ad group has focused on keywords, your ad text fits better, and your score goes up.
Pick the Right Keywords
Use keywords that people are searching for. Avoid random or too broad words. Use Google Keyword Planner to find good matches.
Keep ad groups small and focused. Each ad group should only target one main topic. Example: If you sell shoes, make separate ad groups like:
Men’s running shoes
Women’s sports shoes
Leather boots
When your ad group has focused on keywords, your ad text fits better, and your score goes up.
Pick the Right Keywords
Use keywords that people are searching for. Avoid random or too broad words. Use Google Keyword Planner to find good matches.
Keep ad groups small and focused. Each ad group should only target one main topic. Example: If you sell shoes, make separate ad groups like:
Men’s running shoes
Women’s sports shoes
Leather boots
When your ad group has focused on keywords, your ad text fits better, and your score goes up.
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Write Simple and Direct Ads
People do not like long ads. They skip them.
Use short, clear sentences that tell what you offer.
Use action words like “Buy Now,” “Order Today,” or “Get Quote.”
Show your main value right away.
Example: “Buy Fresh Coffee Beans Online. Free Shipping. Fast Delivery.”
Avoid hard words and fancy phrases. The goal is to make people click because they understand what they get.
Write Simple and Direct Ads
People do not like long ads. They skip them.
Use short, clear sentences that tell what you offer.
Use action words like “Buy Now,” “Order Today,” or “Get Quote.”
Show your main value right away.
Example: “Buy Fresh Coffee Beans Online. Free Shipping. Fast Delivery.”
Avoid hard words and fancy phrases. The goal is to make people click because they understand what they get.
Write Simple and Direct Ads
People do not like long ads. They skip them.
Use short, clear sentences that tell what you offer.
Use action words like “Buy Now,” “Order Today,” or “Get Quote.”
Show your main value right away.
Example: “Buy Fresh Coffee Beans Online. Free Shipping. Fast Delivery.”
Avoid hard words and fancy phrases. The goal is to make people click because they understand what they get.
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Make Your Landing Page Match the Ad
Your ad and your page must say the same thing. If your ad talks about “50% Off Shoes,” your landing page must show that offer clearly.
Your page should also:
Load fast
Be mobile-friendly
Be easy to read
Have a clear call-to-action button like “Buy Now” or “Add to Cart”
When users find what they expect, they stay longer, and your score improves.
Make Your Landing Page Match the Ad
Your ad and your page must say the same thing. If your ad talks about “50% Off Shoes,” your landing page must show that offer clearly.
Your page should also:
Load fast
Be mobile-friendly
Be easy to read
Have a clear call-to-action button like “Buy Now” or “Add to Cart”
When users find what they expect, they stay longer, and your score improves.
Make Your Landing Page Match the Ad
Your ad and your page must say the same thing. If your ad talks about “50% Off Shoes,” your landing page must show that offer clearly.
Your page should also:
Load fast
Be mobile-friendly
Be easy to read
Have a clear call-to-action button like “Buy Now” or “Add to Cart”
When users find what they expect, they stay longer, and your score improves.
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Use Negative Keywords
Negative keywords stop your ad from showing wrong searches. If you sell “luxury bags,” add “cheap” or “free” as negative keywords. This prevents your ad from showing people who are not your target.
It saves money and keeps your traffic more valuable.
Use Negative Keywords
Negative keywords stop your ad from showing wrong searches. If you sell “luxury bags,” add “cheap” or “free” as negative keywords. This prevents your ad from showing people who are not your target.
It saves money and keeps your traffic more valuable.
Use Negative Keywords
Negative keywords stop your ad from showing wrong searches. If you sell “luxury bags,” add “cheap” or “free” as negative keywords. This prevents your ad from showing people who are not your target.
It saves money and keeps your traffic more valuable.
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Test Often
Do not run one ad forever. Make two or three versions and test them. Change one thing at a time, like the headline or call-to-action. See which version gets more clicks and better conversions.
Keep the ad that performs better. Testing helps you understand what your audience likes.
Test Often
Do not run one ad forever. Make two or three versions and test them. Change one thing at a time, like the headline or call-to-action. See which version gets more clicks and better conversions.
Keep the ad that performs better. Testing helps you understand what your audience likes.
Test Often
Do not run one ad forever. Make two or three versions and test them. Change one thing at a time, like the headline or call-to-action. See which version gets more clicks and better conversions.
Keep the ad that performs better. Testing helps you understand what your audience likes.
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Use Ad Extensions
Ad extensions give more space to show information. They help people click faster because they see more links.
Types of ad extensions include:
Sitelinks (extra links to pages like “Contact” or “Pricing”)
Callout extensions (short phrases like “24/7 Support”)
Structured snippets (lists like “Free Delivery, Easy Returns”)
They improve your click rate and help raise your Quality Score.
Use Ad Extensions
Ad extensions give more space to show information. They help people click faster because they see more links.
Types of ad extensions include:
Sitelinks (extra links to pages like “Contact” or “Pricing”)
Callout extensions (short phrases like “24/7 Support”)
Structured snippets (lists like “Free Delivery, Easy Returns”)
They improve your click rate and help raise your Quality Score.
Use Ad Extensions
Ad extensions give more space to show information. They help people click faster because they see more links.
Types of ad extensions include:
Sitelinks (extra links to pages like “Contact” or “Pricing”)
Callout extensions (short phrases like “24/7 Support”)
Structured snippets (lists like “Free Delivery, Easy Returns”)
They improve your click rate and help raise your Quality Score.
Extra Tips to Keep a High-Quality Score
Extra Tips to Keep a High-Quality Score
Extra Tips to Keep a High-Quality Score
Keep checking your ad performance every week.
Remove low-performing keywords.
Improve your CTR by testing different headlines.
Keep your landing page updated.
Use simple, honest promises.
Example: If your ad says, “Next Day Delivery,” make sure it’s true. If users feel misled, they will leave fast, and your score will drop.
Common Mistakes to Avoid
Common Mistakes to Avoid
Common Mistakes to Avoid
Using too many different keywords in one ad group.
Sending all ads to the homepage instead of a specific page.
Forgetting test ads or pages.
Using fake offers.
Ignoring mobile users.
Avoid these mistakes to keep your Quality Score steady and strong.
Final Thoughts
Final Thoughts
Final Thoughts
Quality Score tells how useful your ads are to people. A better score means cheaper clicks, better ranking, and more results.
Focus on three things:
Make your ad relevant.
Match your landing page with the ad.
Give users a smooth, helpful experience.
When you care about your users, your Quality Score goes up naturally. Your ads perform better, your costs drop, and your campaigns bring better returns.
Start small. Check your ads. Fix what feels confusing. Simple changes can make a big difference to your Quality Score.
Quality Score tells how useful your ads are to people. A better score means cheaper clicks, better ranking, and more results.
Focus on three things:
Make your ad relevant.
Match your landing page with the ad.
Give users a smooth, helpful experience.
When you care about your users, your Quality Score goes up naturally. Your ads perform better, your costs drop, and your campaigns bring better returns.
Start small. Check your ads. Fix what feels confusing. Simple changes can make a big difference to your Quality Score.
Quality Score tells how useful your ads are to people. A better score means cheaper clicks, better ranking, and more results.
Focus on three things:
Make your ad relevant.
Match your landing page with the ad.
Give users a smooth, helpful experience.
When you care about your users, your Quality Score goes up naturally. Your ads perform better, your costs drop, and your campaigns bring better returns.
Start small. Check your ads. Fix what feels confusing. Simple changes can make a big difference to your Quality Score.
Optimize Google Ads Quality Score for Better Reach and Results!
Optimize Google Ads Quality Score for Better Reach and Results!
Optimize Google Ads Quality Score for Better Reach and Results!
Struggling with high ad costs or poor ad performance? Improve your Quality Score with focused keywords, compelling ads, and high-converting landing pages. Let us help you lower CPC, increase clicks, and drive better results from your Google Ads campaigns.
Struggling with high ad costs or poor ad performance? Improve your Quality Score with focused keywords, compelling ads, and high-converting landing pages. Let us help you lower CPC, increase clicks, and drive better results from your Google Ads campaigns.
Struggling with high ad costs or poor ad performance? Improve your Quality Score with focused keywords, compelling ads, and high-converting landing pages. Let us help you lower CPC, increase clicks, and drive better results from your Google Ads campaigns.
4.9/5 Ratings!
4.9/5 Ratings!
4.9/5 Ratings!
4.9/5 Ratings!
4.9/5 Ratings!
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