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Top US Review Sites Every Business Should Be On

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Top US Review Sites Every Business Should Be On

If you’re looking to grow your business in the U.S., appearing on the right review sites isn’t optional—it’s critical. American consumers rely heavily on feedback from online review platforms before making choices. According to a 2025 study, 72% of U.S. consumers say they read more reviews than ever before.

This guide digs into the top U.S. review sites your business should focus on — giving you clear direction, not confusion.

Why U.S. Review Sites Matter

Reviews act as modern-day word-of-mouth, especially in the U.S., where digital trust drives decisions.
For local businesses, the right review site can influence where you appear in local search, maps, aggregators, and directories.
Review metrics increasingly play into algorithms and user behaviour — platforms like Google, Yelp and Trustpilot dominate.
With 93% of consumers saying reviews influence their purchase decisions in 2025, ignoring the right U.S. review sites means leaving money on the table.

Reviews act as modern-day word-of-mouth, especially in the U.S., where digital trust drives decisions.
For local businesses, the right review site can influence where you appear in local search, maps, aggregators, and directories.
Review metrics increasingly play into algorithms and user behaviour — platforms like Google, Yelp and Trustpilot dominate.
With 93% of consumers saying reviews influence their purchase decisions in 2025, ignoring the right U.S. review sites means leaving money on the table.

Reviews act as modern-day word-of-mouth, especially in the U.S., where digital trust drives decisions.
For local businesses, the right review site can influence where you appear in local search, maps, aggregators, and directories.
Review metrics increasingly play into algorithms and user behaviour — platforms like Google, Yelp and Trustpilot dominate.
With 93% of consumers saying reviews influence their purchase decisions in 2025, ignoring the right U.S. review sites means leaving money on the table.

How to Choose Your Focus Platforms

Start with these questions:

Which platforms does your target U.S. audience already use?
Which platforms rank high for your service type or location?
Can you easily manage and respond to reviews on them?

Start with these questions:

Which platforms does your target U.S. audience already use?
Which platforms rank high for your service type or location?
Can you easily manage and respond to reviews on them?

Start with these questions:

Which platforms does your target U.S. audience already use?
Which platforms rank high for your service type or location?
Can you easily manage and respond to reviews on them?

Pick 2–4 priority review sites to begin with, then expand as resources allow.

One negative review online costs you 30 customers on average.

More Reviews. Rank Higher. Grow Locally.

Boost your local visibility today!

4.9/5 Ratings!

Best Review Sites in the USA

Review Site

Type

Key Features

(Est.)

Plan

Apple Maps

iOS users; Apple ecosystem visibility

Free

Facebook Recommendations

Social

Social proof on a massive network

Free + Paid

Glassdoor

Niche

Employer reputation via employee reviews

Free + Paid

Google Business Profile

Maps visibility; primary local ranking factor

100

Free

Indeed Company Reviews

Niche

Workplace ratings

Free + Paid

Realtor.com

Real Estate

Agent profiles & ratings

Free + Paid

Tripadvisor

Travel

Global travel discovery and reviews

Free + Paid

Trustpilot

General

Trusted consumer reviews; widgets

Free + Paid

Zillow

Real Estate

Agent & property reviews

Free + Paid

Alignable

Social

SMB referrals & reviews

Free + Paid

Angi

Niche

Verified contractor reviews; leads

Paid (leads)

Avvo

Legal

Attorney profiles & ratings

Free + Paid

BBB (Better Business Bureau)

Trust/Directory

Accreditation & dispute resolution

Paid (accreditation)

Bark

Marketplace

Client-provider matching + reviews

Free + Paid

Bing Places

Additional search exposure on Bing

Free

Capterra

Software

Software directories; lead gen

Free + Paid

Caring.com

Senior Care

Senior living reviews

Free + Paid

ConsumerAffairs

General

Verified product/service reviews

Free + Paid

FindLaw

Legal

Directory + reviews

Free + Paid

Foursquare

Directory

POI data + user tips

Free

Software

B2B SaaS reviews; category badges

Free + Paid

Healthgrades

Healthcare

Provider profiles & patient reviews

Free + Paid

HomeAdvisor

Niche

Leads + ratings

Paid (leads)

Houzz

Home

Project photos + reviews

Free + Paid

Influenster

General

Product-centric UGC ratings

Free + Paid

Manta

Directory

SMB listings + reviews

Free + Paid

Nextdoor

Community

Neighborhood recommendations

Free + Paid

OpenTable

Food

Reservations + diner reviews

Paid

Porch

Home

Local contractor ratings

Free + Paid

RateMDs

Healthcare

Doctor ratings and reviews

Free + Paid

ResellerRatings

E‑commerce

Storefront reviews; syndication

Free + Paid

SiteJabber

General

Consumer protection focus; storefront widgets

Free + Paid

Thumbtack

Marketplace

Project matching + ratings

Paid (leads)

TrustRadius

Software

B2B software reviews

Free + Paid

Vitals

Healthcare

Verified patient reviews

Free + Paid

YellowPages (US)

Directory

Legacy directory with reviews

Free + Paid

Yelp

Directory

Influential local reviews in US cities

Free + Paid

Zomato (US)

Food

Menus + restaurant reviews

Free + Paid

BetterDoctor

Healthcare

Provider data & reviews

Free

ChamberofCommerce.com

Directory

Business listings & reviews

Free + Paid

MapQuest

Alternate maps exposure

Free

MerchantCircle

Directory

SMB networking + reviews

Free + Paid

Superpages

Directory

Local listings

Free + Paid

TrustLink

General

Verified reviews

Free

eLocal

Directory

Local service listings

Free

Quick Tips to Maximise Your U.S. Review Strategy

Ensure your business profile is accurate and complete: name, address, hours, photos.
Encourage recent, genuine reviews—U.S. customers trust up-to-date feedback.
Respond to reviews (especially negative ones) promptly — this builds trust.
Monitor review growth and star ratings across platforms to detect issues early.
Use U.S.-specific review platforms that align with your service type or region rather than chasing every site.

Ensure your business profile is accurate and complete: name, address, hours, photos.
Encourage recent, genuine reviews—U.S. customers trust up-to-date feedback.
Respond to reviews (especially negative ones) promptly — this builds trust.
Monitor review growth and star ratings across platforms to detect issues early.
Use U.S.-specific review platforms that align with your service type or region rather than chasing every site.

Ensure your business profile is accurate and complete: name, address, hours, photos.
Encourage recent, genuine reviews—U.S. customers trust up-to-date feedback.
Respond to reviews (especially negative ones) promptly — this builds trust.
Monitor review growth and star ratings across platforms to detect issues early.
Use U.S.-specific review platforms that align with your service type or region rather than chasing every site.

Final Thoughts

The U.S. review ecosystem is large, but not infinite. By focusing on the right US review sites, creating a consistent review process, and engaging with your reviewers, you’ll improve your visibility, build stronger trust and convert more of the prospects who are searching for businesses like yours right now.

Start today—with one platform, one strategy—and grow your review presence intelligently.

Frequently Asked Questions (FAQs)

Frequently Asked Questions

Do I need to be on every review site?

No. Focus on the platforms that matter most for your audience, region, and business type. Adding your business everywhere spreads your effort thin — strategic placement drives stronger results.

Will reviews help my SEO or search visibility in the U.S.?

What if my business serves both U.S. and global customers?

How many review sites should a business ideally focus on?

Should I respond to every review?

How often should I ask customers for reviews?

Are industry-specific review sites still important?

Do I need to be on every review site?

No. Focus on the platforms that matter most for your audience, region, and business type. Adding your business everywhere spreads your effort thin — strategic placement drives stronger results.

Will reviews help my SEO or search visibility in the U.S.?

What if my business serves both U.S. and global customers?

How many review sites should a business ideally focus on?

Should I respond to every review?

How often should I ask customers for reviews?

Are industry-specific review sites still important?

Do I need to be on every review site?

No. Focus on the platforms that matter most for your audience, region, and business type. Adding your business everywhere spreads your effort thin — strategic placement drives stronger results.

Will reviews help my SEO or search visibility in the U.S.?

What if my business serves both U.S. and global customers?

How many review sites should a business ideally focus on?

Should I respond to every review?

How often should I ask customers for reviews?

Are industry-specific review sites still important?

Do I need to be on every review site?

No. Focus on the platforms that matter most for your audience, region, and business type. Adding your business everywhere spreads your effort thin — strategic placement drives stronger results.

Will reviews help my SEO or search visibility in the U.S.?

What if my business serves both U.S. and global customers?

How many review sites should a business ideally focus on?

Should I respond to every review?

How often should I ask customers for reviews?

Are industry-specific review sites still important?

Do I need to be on every review site?

No. Focus on the platforms that matter most for your audience, region, and business type. Adding your business everywhere spreads your effort thin — strategic placement drives stronger results.

Will reviews help my SEO or search visibility in the U.S.?

What if my business serves both U.S. and global customers?

How many review sites should a business ideally focus on?

Should I respond to every review?

How often should I ask customers for reviews?

Are industry-specific review sites still important?

General Review Sites

Start here!

These popular, high-authority review platforms work for almost every business type. They’re the foundation of a strong reputation strategy — and the first step toward building trust and boosting visibility online.

General Review Sites

Start here!

These popular, high-authority directories work for almost every type of business. They’re the building blocks of a strong local SEO strategy — and the first step toward improving your online reach.

General Review Sites

Start here!

General Review Sites

Start here!

General Review Sites

Start here!

Review Sites by Location

Local trust starts with being seen where your customers are. Get reviews on the top platforms in your country or region — whether you’re serving audiences in the USA, UK, Canada, Australia, or beyond.

Review Sites by Location

Review Sites by Industry

Your industry deserves targeted credibility. From healthcare and real estate to home services and legal firms, these specialized review platforms connect you with the right audience — and strengthen your authority within your niche.