Local SEO: How It Helps Your Business Get More Local Customers

What are Local Listings?

Even if you have a great website and loyal customers, you could still be losing customers if your online listings are wrong or don't exist at all.

Local listing management makes sure that all the important information about your business, like its name, address, phone number, hours, and more, is the same on all websites, including Google, Bing, Yelp, and local directories.

Let's talk about how important this is and how to keep your listings up to date.

Even if you have a great website and loyal customers, you could still be losing customers if your online listings are wrong or don't exist at all.

Local listing management makes sure that all the important information about your business, like its name, address, phone number, hours, and more, is the same on all websites, including Google, Bing, Yelp, and local directories.

Let's talk about how important this is and how to keep your listings up to date.

Even if you have a great website and loyal customers, you could still be losing customers if your online listings are wrong or don't exist at all.

Local listing management makes sure that all the important information about your business, like its name, address, phone number, hours, and more, is the same on all websites, including Google, Bing, Yelp, and local directories.

Let's talk about how important this is and how to keep your listings up to date.

What Kinds of Ads Can You See Where You Live?

Maps, directories, and search engines all have local listings.

They help people find you and get in touch with you, and they also tell them important things about your business.

To make sure your listings are always correct and easy to find, you need to make, claim, optimize, and keep these profiles up to date.

Maps, directories, and search engines all have local listings.

They help people find you and get in touch with you, and they also tell them important things about your business.

To make sure your listings are always correct and easy to find, you need to make, claim, optimize, and keep these profiles up to date.

Maps, directories, and search engines all have local listings.

They help people find you and get in touch with you, and they also tell them important things about your business.

To make sure your listings are always correct and easy to find, you need to make, claim, optimize, and keep these profiles up to date.

Why You Should Have Listings in Your Area?

Good for Search Engines: Companies that have correct and current information rank higher in search results.

Gains Trust: Customers will trust you more if your listings are accurate, such as the hours and location.

Brings More Engagement: Listings with reviews and photos get more calls, clicks, and visits, which leads to more sales.

Gives You an Edge Over Competitors: A lot of businesses don't pay attention to their listings. You'll stand out if you do things right.

Customer Behavior: 14% of people won't do business with a company if its listing has wrong information. (See Locallogy)

Good for Search Engines: Companies that have correct and current information rank higher in search results.

Gains Trust: Customers will trust you more if your listings are accurate, such as the hours and location.

Brings More Engagement: Listings with reviews and photos get more calls, clicks, and visits, which leads to more sales.

Gives You an Edge Over Competitors: A lot of businesses don't pay attention to their listings. You'll stand out if you do things right.

Customer Behavior: 14% of people won't do business with a company if its listing has wrong information. (See Locallogy)

Good for Search Engines: Companies that have correct and current information rank higher in search results.

Gains Trust: Customers will trust you more if your listings are accurate, such as the hours and location.

Brings More Engagement: Listings with reviews and photos get more calls, clicks, and visits, which leads to more sales.

Gives You an Edge Over Competitors: A lot of businesses don't pay attention to their listings. You'll stand out if you do things right.

Customer Behavior: 14% of people won't do business with a company if its listing has wrong information. (See Locallogy)

How to Keep Your Listings Current?

Things to Stay Away From

Not saying what parts of the service are included
Profiles that are either empty or too full
Picking the wrong groups
Not paying attention to what people say in reviews
Not keeping their hours and phone numbers up to date when they should be

Not saying what parts of the service are included
Profiles that are either empty or too full
Picking the wrong groups
Not paying attention to what people say in reviews
Not keeping their hours and phone numbers up to date when they should be

Not saying what parts of the service are included
Profiles that are either empty or too full
Picking the wrong groups
Not paying attention to what people say in reviews
Not keeping their hours and phone numbers up to date when they should be

A call-to-action to Coozmoo's Winning Local Search ebook

How to Find Out How Good You Are?

Here are some important performance metrics to keep an eye on:

Search impressions, how often your listing shows up
Calls and clicks, people who see your ad and then either call you or click on it
Getting involved and having a good reputation
On the Map, how easy it is for people to find your business when they search for businesses like yours

You can use Google Business Insights and Yelp Analytics to find out how you're doing.

Here are some important performance metrics to keep an eye on:

Search impressions, how often your listing shows up
Calls and clicks, people who see your ad and then either call you or click on it
Getting involved and having a good reputation
On the Map, how easy it is for people to find your business when they search for businesses like yours

You can use Google Business Insights and Yelp Analytics to find out how you're doing.

Here are some important performance metrics to keep an eye on:

Search impressions, how often your listing shows up
Calls and clicks, people who see your ad and then either call you or click on it
Getting involved and having a good reputation
On the Map, how easy it is for people to find your business when they search for businesses like yours

You can use Google Business Insights and Yelp Analytics to find out how you're doing.

Final Thoughts

Look at local listings more than once.

It's important to keep your profiles up to date, fix mistakes, and keep them active for local SEO, building trust, and getting more customers.

Your listings look like stores on the web. Check that you can trust them and do business with them.

Look at local listings more than once.

It's important to keep your profiles up to date, fix mistakes, and keep them active for local SEO, building trust, and getting more customers.

Your listings look like stores on the web. Check that you can trust them and do business with them.

Look at local listings more than once.

It's important to keep your profiles up to date, fix mistakes, and keep them active for local SEO, building trust, and getting more customers.

Your listings look like stores on the web. Check that you can trust them and do business with them.

Frequently Asked Questions (FAQs)

Frequently Asked Questions

How do local listings affect my search engine rankings?

Search engines prioritize businesses with consistent, accurate, and verified information. Proper local listings improve your chances of appearing in the “Local Pack” (the map and top results) on Google, which can lead to higher visibility, more clicks, and ultimately more sales.

How often should I update my local listings?

You should expect a structured process that includes onboarding, goal setting, strategy development, regular communication, execution of campaigns, and performance reporting. A good agency will act as a partner collaborating with you to understand your business, crafting a custom plan, and keeping you informed about progress and results.

What is Google Posts, and how does it help my business?

Vanity metrics are data points that look impressive but don’t directly impact your bottom line, such as social media likes, page views, or email open rates. While they can indicate visibility, they’re not strong indicators of business success. What’s more important are actionable metrics like lead quality, conversion rate, and return on investment (ROI). Looking for more details? Contact us today before your competitors do.

Are local listings only for physical stores?

High traffic without conversions often points to deeper issues such as: Poor targeting (the wrong audience is visiting), weak calls-to-action or unclear messaging, website usability issues or slow load times, lack of trust signals (like reviews or security).

Your marketing should not just drive visits; it should drive the right visitors and guide them to act.

What are the common mistakes businesses make with listings?

You’ll know it’s working when you see measurable progress toward your business goals, more qualified leads, better engagement, increased sales, or stronger ROI. Regular reports, clear KPIs, and consistent communication from your agency are key to evaluating success.

Do local listings help with multi-location businesses?

Organic marketing (like SEO, blogging, and social media engagement) often takes 3 to 6 months to start showing results and may take 6–12 months for significant impact. It builds trust and authority over time, and while slower than paid marketing, it often yields more sustainable growth.

How can I track if my local SEO efforts are working?

A good marketing report should cover: Key performance indicators (KPIs) tied to your goals, traffic and conversion data, campaign performance summaries, ROI or cost-per-lead/acquisition, insights and recommendations for improvement, clear next steps or action items.
It should be easy to understand, jargon-free, and focus on outcomes. Learn more—how we drive revenue?

How do local listings affect my search engine rankings?

Search engines prioritize businesses with consistent, accurate, and verified information. Proper local listings improve your chances of appearing in the “Local Pack” (the map and top results) on Google, which can lead to higher visibility, more clicks, and ultimately more sales.

How often should I update my local listings?

You should expect a structured process that includes onboarding, goal setting, strategy development, regular communication, execution of campaigns, and performance reporting. A good agency will act as a partner collaborating with you to understand your business, crafting a custom plan, and keeping you informed about progress and results.

What is Google Posts, and how does it help my business?

Vanity metrics are data points that look impressive but don’t directly impact your bottom line, such as social media likes, page views, or email open rates. While they can indicate visibility, they’re not strong indicators of business success. What’s more important are actionable metrics like lead quality, conversion rate, and return on investment (ROI). Looking for more details? Contact us today before your competitors do.

Are local listings only for physical stores?

High traffic without conversions often points to deeper issues such as: Poor targeting (the wrong audience is visiting), weak calls-to-action or unclear messaging, website usability issues or slow load times, lack of trust signals (like reviews or security).

Your marketing should not just drive visits; it should drive the right visitors and guide them to act.

What are the common mistakes businesses make with listings?

You’ll know it’s working when you see measurable progress toward your business goals, more qualified leads, better engagement, increased sales, or stronger ROI. Regular reports, clear KPIs, and consistent communication from your agency are key to evaluating success.

Do local listings help with multi-location businesses?

Organic marketing (like SEO, blogging, and social media engagement) often takes 3 to 6 months to start showing results and may take 6–12 months for significant impact. It builds trust and authority over time, and while slower than paid marketing, it often yields more sustainable growth.

How can I track if my local SEO efforts are working?

A good marketing report should cover: Key performance indicators (KPIs) tied to your goals, traffic and conversion data, campaign performance summaries, ROI or cost-per-lead/acquisition, insights and recommendations for improvement, clear next steps or action items.
It should be easy to understand, jargon-free, and focus on outcomes. Learn more—how we drive revenue?

How do local listings affect my search engine rankings?

Search engines prioritize businesses with consistent, accurate, and verified information. Proper local listings improve your chances of appearing in the “Local Pack” (the map and top results) on Google, which can lead to higher visibility, more clicks, and ultimately more sales.

How often should I update my local listings?

You should expect a structured process that includes onboarding, goal setting, strategy development, regular communication, execution of campaigns, and performance reporting. A good agency will act as a partner collaborating with you to understand your business, crafting a custom plan, and keeping you informed about progress and results.

What is Google Posts, and how does it help my business?

Vanity metrics are data points that look impressive but don’t directly impact your bottom line, such as social media likes, page views, or email open rates. While they can indicate visibility, they’re not strong indicators of business success. What’s more important are actionable metrics like lead quality, conversion rate, and return on investment (ROI). Looking for more details? Contact us today before your competitors do.

Are local listings only for physical stores?

High traffic without conversions often points to deeper issues such as: Poor targeting (the wrong audience is visiting), weak calls-to-action or unclear messaging, website usability issues or slow load times, lack of trust signals (like reviews or security).

Your marketing should not just drive visits; it should drive the right visitors and guide them to act.

What are the common mistakes businesses make with listings?

You’ll know it’s working when you see measurable progress toward your business goals, more qualified leads, better engagement, increased sales, or stronger ROI. Regular reports, clear KPIs, and consistent communication from your agency are key to evaluating success.

Do local listings help with multi-location businesses?

Organic marketing (like SEO, blogging, and social media engagement) often takes 3 to 6 months to start showing results and may take 6–12 months for significant impact. It builds trust and authority over time, and while slower than paid marketing, it often yields more sustainable growth.

How can I track if my local SEO efforts are working?

A good marketing report should cover: Key performance indicators (KPIs) tied to your goals, traffic and conversion data, campaign performance summaries, ROI or cost-per-lead/acquisition, insights and recommendations for improvement, clear next steps or action items.
It should be easy to understand, jargon-free, and focus on outcomes. Learn more—how we drive revenue?

How do local listings affect my search engine rankings?

Search engines prioritize businesses with consistent, accurate, and verified information. Proper local listings improve your chances of appearing in the “Local Pack” (the map and top results) on Google, which can lead to higher visibility, more clicks, and ultimately more sales.

How often should I update my local listings?

You should expect a structured process that includes onboarding, goal setting, strategy development, regular communication, execution of campaigns, and performance reporting. A good agency will act as a partner collaborating with you to understand your business, crafting a custom plan, and keeping you informed about progress and results.

What is Google Posts, and how does it help my business?

Vanity metrics are data points that look impressive but don’t directly impact your bottom line, such as social media likes, page views, or email open rates. While they can indicate visibility, they’re not strong indicators of business success. What’s more important are actionable metrics like lead quality, conversion rate, and return on investment (ROI). Looking for more details? Contact us today before your competitors do.

Are local listings only for physical stores?

High traffic without conversions often points to deeper issues such as: Poor targeting (the wrong audience is visiting), weak calls-to-action or unclear messaging, website usability issues or slow load times, lack of trust signals (like reviews or security).

Your marketing should not just drive visits; it should drive the right visitors and guide them to act.

What are the common mistakes businesses make with listings?

You’ll know it’s working when you see measurable progress toward your business goals, more qualified leads, better engagement, increased sales, or stronger ROI. Regular reports, clear KPIs, and consistent communication from your agency are key to evaluating success.

Do local listings help with multi-location businesses?

Organic marketing (like SEO, blogging, and social media engagement) often takes 3 to 6 months to start showing results and may take 6–12 months for significant impact. It builds trust and authority over time, and while slower than paid marketing, it often yields more sustainable growth.

How can I track if my local SEO efforts are working?

A good marketing report should cover: Key performance indicators (KPIs) tied to your goals, traffic and conversion data, campaign performance summaries, ROI or cost-per-lead/acquisition, insights and recommendations for improvement, clear next steps or action items.
It should be easy to understand, jargon-free, and focus on outcomes. Learn more—how we drive revenue?

How do local listings affect my search engine rankings?

Search engines prioritize businesses with consistent, accurate, and verified information. Proper local listings improve your chances of appearing in the “Local Pack” (the map and top results) on Google, which can lead to higher visibility, more clicks, and ultimately more sales.

How often should I update my local listings?

You should expect a structured process that includes onboarding, goal setting, strategy development, regular communication, execution of campaigns, and performance reporting. A good agency will act as a partner collaborating with you to understand your business, crafting a custom plan, and keeping you informed about progress and results.

What is Google Posts, and how does it help my business?

Vanity metrics are data points that look impressive but don’t directly impact your bottom line, such as social media likes, page views, or email open rates. While they can indicate visibility, they’re not strong indicators of business success. What’s more important are actionable metrics like lead quality, conversion rate, and return on investment (ROI). Looking for more details? Contact us today before your competitors do.

Are local listings only for physical stores?

High traffic without conversions often points to deeper issues such as: Poor targeting (the wrong audience is visiting), weak calls-to-action or unclear messaging, website usability issues or slow load times, lack of trust signals (like reviews or security).

Your marketing should not just drive visits; it should drive the right visitors and guide them to act.

What are the common mistakes businesses make with listings?

You’ll know it’s working when you see measurable progress toward your business goals, more qualified leads, better engagement, increased sales, or stronger ROI. Regular reports, clear KPIs, and consistent communication from your agency are key to evaluating success.

Do local listings help with multi-location businesses?

Organic marketing (like SEO, blogging, and social media engagement) often takes 3 to 6 months to start showing results and may take 6–12 months for significant impact. It builds trust and authority over time, and while slower than paid marketing, it often yields more sustainable growth.

How can I track if my local SEO efforts are working?

A good marketing report should cover: Key performance indicators (KPIs) tied to your goals, traffic and conversion data, campaign performance summaries, ROI or cost-per-lead/acquisition, insights and recommendations for improvement, clear next steps or action items.
It should be easy to understand, jargon-free, and focus on outcomes. Learn more—how we drive revenue?