Google Tag Manager (GTM): Easier Tracking for Your Website

Google Tag Manager

Google Tag Manager (GTM) is a tool for managing all tracking and marketing tags on a website, without using website’s code.

Table of Content

What is The Google Tag Manager?

Why Google Tag Manager is so Useful?

How Does GTM Work?

What Does Google Tag Manager Tracks?

How to Set Up Google Tag Manager?

Final Thoughts

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What is Google Tag Manager?

You can think of Google Tag Manager as a digital tool that helps you keep track of your website. GTM lets you handle everything yourself from one dashboard, so you don't have to ask a developer to add or update small pieces of code (tags) every time you want to track something new. No need to dig through code or panic on launch day, your tags are all in one place on a clean interface.

Tags themselves are bits of code, like little messengers that report on things like site activity, conversions, and user behavior. With GTM, you add, tweak, or remove these tags using a browser. You don’t have to be a tech whiz.

Why Google Tag Manager is Useful?

Before Google Tag Manager (GTM), marketers and analysts had to rely on developers every time they wanted to launch a new campaign, add a tracking pixel, or measure something new. It slowed things down and made even small changes feel like big projects.

With GTM, everything moves faster and smoother. You can:

Add new tags in minutes instead of waiting days for code updates.
Preview and test changes safely before publishing — so nothing breaks on your live site.
View and manage all tracking tags in one place, eliminating confusion or messy code scattered across pages.
Easily integrate tools like Google Analytics, Facebook Pixel, LinkedIn Insights, and more without rebuilding your setup from scratch each time.

In short, GTM gives marketers more control, speeds up tracking implementation, and keeps your website cleaner and more reliable.

With GTM, everything moves faster and smoother. You can:

Add new tags in minutes instead of waiting days for code updates.
Preview and test changes safely before publishing — so nothing breaks on your live site.
View and manage all tracking tags in one place, eliminating confusion or messy code scattered across pages.
Easily integrate tools like Google Analytics, Facebook Pixel, LinkedIn Insights, and more without rebuilding your setup from scratch each time.

In short, GTM gives marketers more control, speeds up tracking implementation, and keeps your website cleaner and more reliable.

With GTM, everything moves faster and smoother. You can:

Add new tags in minutes instead of waiting days for code updates.
Preview and test changes safely before publishing — so nothing breaks on your live site.
View and manage all tracking tags in one place, eliminating confusion or messy code scattered across pages.
Easily integrate tools like Google Analytics, Facebook Pixel, LinkedIn Insights, and more without rebuilding your setup from scratch each time.

In short, GTM gives marketers more control, speeds up tracking implementation, and keeps your website cleaner and more reliable.

How Does GTM Work?

First, you’ll need to set things up just once. You paste the GTM container code right into your site (both in the header and body). After that, you pop into the GTM dashboard to:

Create tags (mini scripts that do the tracking or marketing work).

Set up triggers (basically, instructions for when a tag should fire: a page load, button click, or some other action).

Use variables (to pass changing info, like “the purchase amount” or “which page was viewed”).

Test it all with Preview Mode, see your tags working before anyone else does.

When you’re ready, just hit publish, and GTM handles the rest.

First, you’ll need to set things up just once. You paste the GTM container code right into your site (both in the header and body). After that, you pop into the GTM dashboard to:

Create tags (mini scripts that do the tracking or marketing work).

Set up triggers (basically, instructions for when a tag should fire: a page load, button click, or some other action).

Use variables (to pass changing info, like “the purchase amount” or “which page was viewed”).

Test it all with Preview Mode, see your tags working before anyone else does.

When you’re ready, just hit publish, and GTM handles the rest.

First, you’ll need to set things up just once. You paste the GTM container code right into your site (both in the header and body). After that, you pop into the GTM dashboard to:

Create tags (mini scripts that do the tracking or marketing work).

Set up triggers (basically, instructions for when a tag should fire: a page load, button click, or some other action).

Use variables (to pass changing info, like “the purchase amount” or “which page was viewed”).

Test it all with Preview Mode, see your tags working before anyone else does.

When you’re ready, just hit publish, and GTM handles the rest.

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What Does Google Tag Manager Tracks?

Pretty much anything you like, including:

•

Google Analytics: For pageviews, deeper user journeys, or custom event tracking.

•

Google Ads: So you know when ad clicks actually turn into sales.

•

Facebook Pixel: To follow the journey from social media ad to conversion.

•

Custom JavaScript: If you want to get extra creative.

•

E-commerce activity: Want to know how many folks added to cart or checked out? Done.

•

Lots more: Button clicks, form submissions, if it happens on your site, you can probably track it.

A infographic image showing code tracking

How to Set Up Google Tag Manager?

It might seem hard to set up GTM, but if you follow these steps, it can be easy:

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Set up a GTM account: Go to tagmanager.google.com and log in with your Google account. Make a new container and account for your website.

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Put the GTM container snippet on your site: Google gives you two pieces of code: one for the <head> and one for the <body> of your site. You can add these snippets to your site's HTML or have your developer do it.

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Make Your first tag: In GTM, make a tag that will send data to Google Analytics or other places. For instance, pick "Google Analytics: Universal Analytics" as the type of tag.

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Make a trigger: Choose when the tag should go off. Most of the time, this is when someone views a page.

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Preview and fix: You can use GTM's Preview mode to see if your tags work without making them live.

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Put your container online: After testing, publish your container so that you can start collecting data.

How to Fix Common Problems with Google Tag Manager ?

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Tags not firing? Double-check your triggers and use Preview mode to spot mistakes.

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Seeing weird data? Look for duplicate tags or missing variables.

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Preview not working? Try clearing your cache or switching browsers.

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Not tracking across every page? Make sure both GTM snippets are installed everywhere.

Table explaining feature and description og Google Tag Manager

Final Thoughts

Anyone who is serious about tracking their website and doing digital marketing needs Google Tag Manager. It gives you more control, which means you don't have to rely on developers as much, and it helps you get better data faster.

GTM makes it easier and faster to keep track of both simple pageviews and complicated user interactions.

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Measure clicks, form submissions, purchases, and more with GTM. Our experts implement and fine-tune tags to capture accurate conversion data, helping you make data-driven decisions that increase revenue and ROI.

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