What is Anchor Text & How to Use it Right?
What is Anchor Text & How to Use it Right?
What is Anchor Text & How to Use it Right?
What is Anchor Text & How to Use it Right?
What is Anchor Text & How to Use it Right?
Anchor Text
Anchor Text
Anchor Text
Anchor Text
Anchor text is the clickable, visible text in a hyperlink that usually appears in a different color or underlined, guiding users to another page when clicked. When optimized with the right keywords, anchor text can positively influence search rankings and visibility.
Anchor text is the clickable, visible text in a hyperlink that usually appears in a different color or underlined, guiding users to another page when clicked. When optimized with the right keywords, anchor text can positively influence search rankings and visibility.
Anchor text is the clickable, visible text in a hyperlink that usually appears in a different color or underlined, guiding users to another page when clicked. When optimized with the right keywords, anchor text can positively influence search rankings and visibility.
Anchor text is the clickable, visible text in a hyperlink that usually appears in a different color or underlined, guiding users to another page when clicked. When optimized with the right keywords, anchor text can positively influence search rankings and visibility.
Table of Content
Case Studies
Relevant Anchor Text Boosts SEO and Strengthens Site Authority.
Relevant Anchor Text Boosts SEO and Strengthens Site Authority.
4.9/5 Ratings!
4.9/5 Ratings!
Tanya S.
Tanya S.
Tanya S.
5 Min Read
5 Min
5 Min
Sep 16, 2025
Sep 16, 2025
Sep 16, 2025
What is Anchor Text and Why it’s Important?
What is Anchor Text and Why it’s Important?
What is Anchor Text and Why it’s Important?
Directly seen and clicked upon, anchor text directs the human user as well as the search engine to another page. To set it apart as a link, it is usually styled differently from the surrounding text, perhaps in bold, with color, or with underlining. HTML uses this term to point to the text between <a href="..."> and </a>.
Directly seen and clicked upon, anchor text directs the human user as well as the search engine to another page. To set it apart as a link, it is usually styled differently from the surrounding text, perhaps in bold, with color, or with underlining. HTML uses this term to point to the text between <a href="..."> and </a>.
Directly seen and clicked upon, anchor text directs the human user as well as the search engine to another page. To set it apart as a link, it is usually styled differently from the surrounding text, perhaps in bold, with color, or with underlining. HTML uses this term to point to the text between <a href="..."> and </a>.
Anchor text gives two directions:
Anchor text gives two directions:
Anchor text gives two directions:
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User experience (UX): to give people an idea of what to expect if they click the link.
User experience (UX): to give people an idea of what to expect if they click the link.
User experience (UX): to give people an idea of what to expect if they click the link.
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SEO / search engine understanding: It helps crawlers to understand what the targeted page is about.
SEO / search engine understanding: It helps crawlers to understand what the targeted page is about.
SEO / search engine understanding: It helps crawlers to understand what the targeted page is about.
Why is Anchor Text Important?
Why is Anchor Text Important?
Why is Anchor Text Important?
Anchor text is important due to the role that it plays both in helping users navigate and in SEO ranking cues:
1. User clarity: When you use descriptive anchor text, people are more likely to click because they understand what they'll receive. For instance, "advantages of natural ingredients in soap" is significant compared to "click here."
2. Internal linking structure: Anchor text helps to tie your website pages together and thematically structure the site.
Anchor text is important due to the role that it plays both in helping users navigate and in SEO ranking cues:
1. User clarity: When you use descriptive anchor text, people are more likely to click because they understand what they'll receive. For instance, "advantages of natural ingredients in soap" is significant compared to "click here."
2. Internal linking structure: Anchor text helps to tie your website pages together and thematically structure the site.
Anchor text is important due to the role that it plays both in helping users navigate and in SEO ranking cues:
1. User clarity: When you use descriptive anchor text, people are more likely to click because they understand what they'll receive. For instance, "advantages of natural ingredients in soap" is significant compared to "click here."
2. Internal linking structure: Anchor text helps to tie your website pages together and thematically structure the site.
3. Potential risks: Exact-match keywords might look unnatural and cunning, leading to disadvantage.
Types of Anchor Text
Types of Anchor Text
Types of Anchor Text
Using a mix helps avoid looking spammy or too optimized. Here are the main types, with definitions:
Using a mix helps avoid looking spammy or too optimized. Here are the main types, with definitions:
Using a mix helps avoid looking spammy or too optimized. Here are the main types, with definitions:
Type
Type
Type
Type
Type
Description
Description
Description
Description
Description
Exact match
Exact match
Exact match
Exact match
The exact match The anchor text and the target keyword or keywords on the target page are identical. For example, using “luxury lash extensions” as the anchor text and linking this keyword to a page which tells about the lash extension services.
The exact match The anchor text and the target keyword or keywords on the target page are identical. For example, using “luxury lash extensions” as the anchor text and linking this keyword to a page which tells about the lash extension services.
The exact match The anchor text and the target keyword or keywords on the target page are identical. For example, using “luxury lash extensions” as the anchor text and linking this keyword to a page which tells about the lash extension services.
The exact match The anchor text and the target keyword or keywords on the target page are identical. For example, using “luxury lash extensions” as the anchor text and linking this keyword to a page which tells about the lash extension services.
Partial match
Partial match
Partial match
Partial match
Only one portion of the target keyword appears in the anchor text. For example, “lash extension tips.”
Only one portion of the target keyword appears in the anchor text. For example, “lash extension tips.”
Only one portion of the target keyword appears in the anchor text. For example, “lash extension tips.”
Only one portion of the target keyword appears in the anchor text. For example, “lash extension tips.”
Related keyword
Related keyword
Related keyword
Related keyword
Uses keywords related to the target Keyword, rather than the target keyword itself.
Uses keywords related to the target Keyword, rather than the target keyword itself.
Uses keywords related to the target Keyword, rather than the target keyword itself.
Uses keywords related to the target Keyword, rather than the target keyword itself.
Branded
Branded
Branded
Branded
Label the request anchor text with a brand or company name (“Nike,” “Apple”). This is very frequent for homepages or in a brand reputation context.
Label the request anchor text with a brand or company name (“Nike,” “Apple”). This is very frequent for homepages or in a brand reputation context.
Label the request anchor text with a brand or company name (“Nike,” “Apple”). This is very frequent for homepages or in a brand reputation context.
Label the request anchor text with a brand or company name (“Nike,” “Apple”). This is very frequent for homepages or in a brand reputation context.
Naked link (URL)
Naked link (URL)
Naked link (URL)
Naked link (URL)
The URL itself is used as anchor text. E.g., www.example.com/anchortext
The URL itself is used as anchor text. E.g., www.example.com/anchortext
The URL itself is used as anchor text. E.g., www.example.com/anchortext
The URL itself is used as anchor text. E.g., www.example.com/anchortext
Generic
Generic
Generic
Generic
Non-descriptive text such as “click here,” “learn more,” “read more.”
Non-descriptive text such as “click here,” “learn more,” “read more.”
Non-descriptive text such as “click here,” “learn more,” “read more.”
Non-descriptive text such as “click here,” “learn more,” “read more.”
Image anchor
Image anchor
Image anchor
Image anchor
When an image is clickable; the alt text of the image serves as anchor text for SEO and for accessibility.
When an image is clickable; the alt text of the image serves as anchor text for SEO and for accessibility.
When an image is clickable; the alt text of the image serves as anchor text for SEO and for accessibility.
When an image is clickable; the alt text of the image serves as anchor text for SEO and for accessibility.
Page/article title
Page/article title
Page/article title
Page/article title
Using the title of the target page/article as the anchor text. It’s newsy and easy.
Using the title of the target page/article as the anchor text. It’s newsy and easy.
Using the title of the target page/article as the anchor text. It’s newsy and easy.
Using the title of the target page/article as the anchor text. It’s newsy and easy.
Compound
Compound
Compound
Compound
Anchor text that mixes brand + keywords or brand phrase + context words. e.g. “SE Ranking’s backlink tool” or “Google’s guidelines for anchor text.”
Anchor text that mixes brand + keywords or brand phrase + context words. e.g. “SE Ranking’s backlink tool” or “Google’s guidelines for anchor text.”
Anchor text that mixes brand + keywords or brand phrase + context words. e.g. “SE Ranking’s backlink tool” or “Google’s guidelines for anchor text.”
Anchor text that mixes brand + keywords or brand phrase + context words. e.g. “SE Ranking’s backlink tool” or “Google’s guidelines for anchor text.”
Best Practices for Anchor Text
Best Practices for Anchor Text
Best Practices for Anchor Text
To make the most of anchor text and avoid potential pitfalls, follow these guidelines:
To make the most of anchor text and avoid potential pitfalls, follow these guidelines:
To make the most of anchor text and avoid potential pitfalls, follow these guidelines:
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Be descriptive & relevant: Use anchor text that tells both users and search engines what the linked-to page is about. Avoid vague link text unless the surrounding context makes it clear.
Be descriptive & relevant: Use anchor text that tells both users and search engines what the linked-to page is about. Avoid vague link text unless the surrounding context makes it clear.
Be descriptive & relevant: Use anchor text that tells both users and search engines what the linked-to page is about. Avoid vague link text unless the surrounding context makes it clear.
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Keep it concise: Short phrases (a few words) are better than long ones. They’re easier to read and work better in context.
Keep it concise: Short phrases (a few words) are better than long ones. They’re easier to read and work better in context.
Keep it concise: Short phrases (a few words) are better than long ones. They’re easier to read and work better in context.
Use the various types of anchors.
Use the various types of anchors.
Use the various types of anchors.
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Don’t go around using exact match keywords: Intermingle some branded, partial match, and related keywords, plus generic terms to further naturally aprofilize the link.
Don’t go around using exact match keywords: Intermingle some branded, partial match, and related keywords, plus generic terms to further naturally aprofilize the link.
Don’t go around using exact match keywords: Intermingle some branded, partial match, and related keywords, plus generic terms to further naturally aprofilize the link.
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Avoid over-optimization: If too many incoming links or internal links are overusing the exact-match anchor, it looks manipulative sometimes. Google has their algorithm and manual actions which will penalize such pattern.
Avoid over-optimization: If too many incoming links or internal links are overusing the exact-match anchor, it looks manipulative sometimes. Google has their algorithm and manual actions which will penalize such pattern.
Avoid over-optimization: If too many incoming links or internal links are overusing the exact-match anchor, it looks manipulative sometimes. Google has their algorithm and manual actions which will penalize such pattern.
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Use proper alt text for image links: Since images used as links don’t possess visible text, the alt attribute needs to act as the anchor text. It must remain descriptive, concise, and relevant.
Use proper alt text for image links: Since images used as links don’t possess visible text, the alt attribute needs to act as the anchor text. It must remain descriptive, concise, and relevant.
Use proper alt text for image links: Since images used as links don’t possess visible text, the alt attribute needs to act as the anchor text. It must remain descriptive, concise, and relevant.
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Ensure the links are really easy to see: Users should instinctively recognize links due to color, underlining, or sizing for hovers. Low visibility diminishes usability.
Ensure the links are really easy to see: Users should instinctively recognize links due to color, underlining, or sizing for hovers. Low visibility diminishes usability.
Ensure the links are really easy to see: Users should instinctively recognize links due to color, underlining, or sizing for hovers. Low visibility diminishes usability.
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Final Thoughts
Final Thoughts
Final Thoughts
Anchor text may look like a minor element, but it has a significant impact on user experience and SEO. When done right, it makes your content read smoothly, enhances navigation, highlights the topics of your pages, and provides search engines with helpful signals that boost your page rankings. When done poorly, with too many generic phrases, repetitive exact-match anchors, or misleading link text — it can hurt credibility, confuse users, or even trigger an algorithmic audit.
So, whether you’re building internal links, writing blog posts, or reaching out for backlinks, give some attention to your anchor text.
Anchor text may look like a minor element, but it has a significant impact on user experience and SEO. When done right, it makes your content read smoothly, enhances navigation, highlights the topics of your pages, and provides search engines with helpful signals that boost your page rankings. When done poorly, with too many generic phrases, repetitive exact-match anchors, or misleading link text — it can hurt credibility, confuse users, or even trigger an algorithmic audit.
So, whether you’re building internal links, writing blog posts, or reaching out for backlinks, give some attention to your anchor text.
Anchor text may look like a minor element, but it has a significant impact on user experience and SEO. When done right, it makes your content read smoothly, enhances navigation, highlights the topics of your pages, and provides search engines with helpful signals that boost your page rankings. When done poorly, with too many generic phrases, repetitive exact-match anchors, or misleading link text — it can hurt credibility, confuse users, or even trigger an algorithmic audit.
So, whether you’re building internal links, writing blog posts, or reaching out for backlinks, give some attention to your anchor text.
Frequently Asked Questions (FAQs)
Frequently Asked Questions
Frequently Asked Questions
What is the difference between anchor text and a regular hyperlink?
While a hyperlink simply connects one page to another, anchor text is the visible, clickable text of the link. It gives context to both users and search engines about what the linked page is about, improving clarity and SEO relevance.
How does anchor text affect SEO?
You should expect a structured process that includes onboarding, goal setting, strategy development, regular communication, execution of campaigns, and performance reporting. A good agency will act as a partner collaborating with you to understand your business, crafting a custom plan, and keeping you informed about progress and results.
Should I always use exact-match keywords as anchor text?
Vanity metrics are data points that look impressive but don’t directly impact your bottom line, such as social media likes, page views, or email open rates. While they can indicate visibility, they’re not strong indicators of business success. What’s more important are actionable metrics like lead quality, conversion rate, and return on investment (ROI). Looking for more details? Contact us today before your competitors do.
Can images have anchor text?
High traffic without conversions often points to deeper issues such as: Poor targeting (the wrong audience is visiting), weak calls-to-action or unclear messaging, website usability issues or slow load times, lack of trust signals (like reviews or security).
Your marketing should not just drive visits; it should drive the right visitors and guide them to act.
How long should anchor text be?
You’ll know it’s working when you see measurable progress toward your business goals, more qualified leads, better engagement, increased sales, or stronger ROI. Regular reports, clear KPIs, and consistent communication from your agency are key to evaluating success.
How do I optimize internal linking with anchor text?
Organic marketing (like SEO, blogging, and social media engagement) often takes 3 to 6 months to start showing results and may take 6–12 months for significant impact. It builds trust and authority over time, and while slower than paid marketing, it often yields more sustainable growth.
Can anchor text influence user behavior?
A good marketing report should cover: Key performance indicators (KPIs) tied to your goals, traffic and conversion data, campaign performance summaries, ROI or cost-per-lead/acquisition, insights and recommendations for improvement, clear next steps or action items.
It should be easy to understand, jargon-free, and focus on outcomes. Learn more—how we drive revenue?
What is the difference between anchor text and a regular hyperlink?
While a hyperlink simply connects one page to another, anchor text is the visible, clickable text of the link. It gives context to both users and search engines about what the linked page is about, improving clarity and SEO relevance.
How does anchor text affect SEO?
You should expect a structured process that includes onboarding, goal setting, strategy development, regular communication, execution of campaigns, and performance reporting. A good agency will act as a partner collaborating with you to understand your business, crafting a custom plan, and keeping you informed about progress and results.
Should I always use exact-match keywords as anchor text?
Vanity metrics are data points that look impressive but don’t directly impact your bottom line, such as social media likes, page views, or email open rates. While they can indicate visibility, they’re not strong indicators of business success. What’s more important are actionable metrics like lead quality, conversion rate, and return on investment (ROI). Looking for more details? Contact us today before your competitors do.
Can images have anchor text?
High traffic without conversions often points to deeper issues such as: Poor targeting (the wrong audience is visiting), weak calls-to-action or unclear messaging, website usability issues or slow load times, lack of trust signals (like reviews or security).
Your marketing should not just drive visits; it should drive the right visitors and guide them to act.
How long should anchor text be?
You’ll know it’s working when you see measurable progress toward your business goals, more qualified leads, better engagement, increased sales, or stronger ROI. Regular reports, clear KPIs, and consistent communication from your agency are key to evaluating success.
How do I optimize internal linking with anchor text?
Organic marketing (like SEO, blogging, and social media engagement) often takes 3 to 6 months to start showing results and may take 6–12 months for significant impact. It builds trust and authority over time, and while slower than paid marketing, it often yields more sustainable growth.
Can anchor text influence user behavior?
A good marketing report should cover: Key performance indicators (KPIs) tied to your goals, traffic and conversion data, campaign performance summaries, ROI or cost-per-lead/acquisition, insights and recommendations for improvement, clear next steps or action items.
It should be easy to understand, jargon-free, and focus on outcomes. Learn more—how we drive revenue?
What is the difference between anchor text and a regular hyperlink?
While a hyperlink simply connects one page to another, anchor text is the visible, clickable text of the link. It gives context to both users and search engines about what the linked page is about, improving clarity and SEO relevance.
How does anchor text affect SEO?
You should expect a structured process that includes onboarding, goal setting, strategy development, regular communication, execution of campaigns, and performance reporting. A good agency will act as a partner collaborating with you to understand your business, crafting a custom plan, and keeping you informed about progress and results.
Should I always use exact-match keywords as anchor text?
Vanity metrics are data points that look impressive but don’t directly impact your bottom line, such as social media likes, page views, or email open rates. While they can indicate visibility, they’re not strong indicators of business success. What’s more important are actionable metrics like lead quality, conversion rate, and return on investment (ROI). Looking for more details? Contact us today before your competitors do.
Can images have anchor text?
High traffic without conversions often points to deeper issues such as: Poor targeting (the wrong audience is visiting), weak calls-to-action or unclear messaging, website usability issues or slow load times, lack of trust signals (like reviews or security).
Your marketing should not just drive visits; it should drive the right visitors and guide them to act.
How long should anchor text be?
You’ll know it’s working when you see measurable progress toward your business goals, more qualified leads, better engagement, increased sales, or stronger ROI. Regular reports, clear KPIs, and consistent communication from your agency are key to evaluating success.
How do I optimize internal linking with anchor text?
Organic marketing (like SEO, blogging, and social media engagement) often takes 3 to 6 months to start showing results and may take 6–12 months for significant impact. It builds trust and authority over time, and while slower than paid marketing, it often yields more sustainable growth.
Can anchor text influence user behavior?
A good marketing report should cover: Key performance indicators (KPIs) tied to your goals, traffic and conversion data, campaign performance summaries, ROI or cost-per-lead/acquisition, insights and recommendations for improvement, clear next steps or action items.
It should be easy to understand, jargon-free, and focus on outcomes. Learn more—how we drive revenue?
What is the difference between anchor text and a regular hyperlink?
While a hyperlink simply connects one page to another, anchor text is the visible, clickable text of the link. It gives context to both users and search engines about what the linked page is about, improving clarity and SEO relevance.
How does anchor text affect SEO?
You should expect a structured process that includes onboarding, goal setting, strategy development, regular communication, execution of campaigns, and performance reporting. A good agency will act as a partner collaborating with you to understand your business, crafting a custom plan, and keeping you informed about progress and results.
Should I always use exact-match keywords as anchor text?
Vanity metrics are data points that look impressive but don’t directly impact your bottom line, such as social media likes, page views, or email open rates. While they can indicate visibility, they’re not strong indicators of business success. What’s more important are actionable metrics like lead quality, conversion rate, and return on investment (ROI). Looking for more details? Contact us today before your competitors do.
Can images have anchor text?
High traffic without conversions often points to deeper issues such as: Poor targeting (the wrong audience is visiting), weak calls-to-action or unclear messaging, website usability issues or slow load times, lack of trust signals (like reviews or security).
Your marketing should not just drive visits; it should drive the right visitors and guide them to act.
How long should anchor text be?
You’ll know it’s working when you see measurable progress toward your business goals, more qualified leads, better engagement, increased sales, or stronger ROI. Regular reports, clear KPIs, and consistent communication from your agency are key to evaluating success.
How do I optimize internal linking with anchor text?
Organic marketing (like SEO, blogging, and social media engagement) often takes 3 to 6 months to start showing results and may take 6–12 months for significant impact. It builds trust and authority over time, and while slower than paid marketing, it often yields more sustainable growth.
Can anchor text influence user behavior?
A good marketing report should cover: Key performance indicators (KPIs) tied to your goals, traffic and conversion data, campaign performance summaries, ROI or cost-per-lead/acquisition, insights and recommendations for improvement, clear next steps or action items.
It should be easy to understand, jargon-free, and focus on outcomes. Learn more—how we drive revenue?
What is the difference between anchor text and a regular hyperlink?
While a hyperlink simply connects one page to another, anchor text is the visible, clickable text of the link. It gives context to both users and search engines about what the linked page is about, improving clarity and SEO relevance.
How does anchor text affect SEO?
You should expect a structured process that includes onboarding, goal setting, strategy development, regular communication, execution of campaigns, and performance reporting. A good agency will act as a partner collaborating with you to understand your business, crafting a custom plan, and keeping you informed about progress and results.
Should I always use exact-match keywords as anchor text?
Vanity metrics are data points that look impressive but don’t directly impact your bottom line, such as social media likes, page views, or email open rates. While they can indicate visibility, they’re not strong indicators of business success. What’s more important are actionable metrics like lead quality, conversion rate, and return on investment (ROI). Looking for more details? Contact us today before your competitors do.
Can images have anchor text?
High traffic without conversions often points to deeper issues such as: Poor targeting (the wrong audience is visiting), weak calls-to-action or unclear messaging, website usability issues or slow load times, lack of trust signals (like reviews or security).
Your marketing should not just drive visits; it should drive the right visitors and guide them to act.
How long should anchor text be?
You’ll know it’s working when you see measurable progress toward your business goals, more qualified leads, better engagement, increased sales, or stronger ROI. Regular reports, clear KPIs, and consistent communication from your agency are key to evaluating success.
How do I optimize internal linking with anchor text?
Organic marketing (like SEO, blogging, and social media engagement) often takes 3 to 6 months to start showing results and may take 6–12 months for significant impact. It builds trust and authority over time, and while slower than paid marketing, it often yields more sustainable growth.
Can anchor text influence user behavior?
A good marketing report should cover: Key performance indicators (KPIs) tied to your goals, traffic and conversion data, campaign performance summaries, ROI or cost-per-lead/acquisition, insights and recommendations for improvement, clear next steps or action items.
It should be easy to understand, jargon-free, and focus on outcomes. Learn more—how we drive revenue?
Relevant Anchor Text Boosts SEO and Strengthens Site Authority.
Relevant Anchor Text Boosts SEO and Strengthens Site Authority.
Relevant Anchor Text Boosts SEO and Strengthens Site Authority.
Relevant Anchor Text Boosts SEO and Strengthens Site Authority.
Relevant Anchor Text Boosts SEO & Strengthens Site Authority.
Strengthen SEO with clear, relevant anchor text that helps users & search engines understand the content.
Strengthen SEO with clear, relevant anchor text that helps users & search engines understand the content.
Strengthen SEO with clear, relevant anchor text that helps users & search engines understand the content.
Strengthen SEO with clear, relevant anchor text that helps users & search engines understand the content.
Strengthen SEO with clear, relevant anchor text that helps users & search engines understand the content.
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4.9/5 Ratings!
4.9/5 Ratings!
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Data-Driven Marketing Agency That Elevates ROI
Websites Designed & Optimized to Convert
$280M+
Client Revenue Driven & Growing Strong
Want to skyrocket
revenue?
Trusted by 1000+ Owners!
Want to skyrocket revenue?
4.9/5 Ratings!
Ready to speak with an expert?
Data-Driven Marketing Agency That Elevates ROI
Websites Designed & Optimized to Convert
$280M+
Client Revenue Driven & Growing Strong
Discover how to skyrocket
your revenue today!
Trusted by 1000+ Owners!
