

How Naimoli General Contractors Strengthened Key Events by 1658% with Organic Search in 10 Months
Our Goals
Grow targeted organic traffic to key pages
Grow targeted organic traffic to key pages
Generate more qualified leads through search
Generate more qualified leads through search
Improve rankings for service and location keywords
Improve rankings for service and location keywords
Enhance lead quality and ROI via Google Ads
Enhance lead quality and ROI via Google Ads
Ensure consistent performance, reporting, & growth
Ensure consistent performance, reporting, & growth

Business Overview- Naimoli
Naimoli General Contractors is a commercial general contracting company serving South Jersey and the Greater Philadelphia region since 1998. They deliver services including commercial fit-outs, renovations, and build-outs, managing projects from planning through execution in compliance with building codes and client requirements.
Their services also include ongoing maintenance and facility support, providing businesses with a single partner to handle both construction and long-term property needs.
The Problem
Top critical barriers preventing brands from achieving online success
Despite a strong regional presence, Naimoli General Contractors struggled with low organic visibility that failed to generate consistent leads from search traffic. Their website lacked optimization for core contracting services, resulting in poor user experience and weak conversion rates. Inadequate targeting of service and location-based keywords limited their reach across South Jersey and the Greater Philadelphia region. Without a structured SEO tracking system, performance gaps went unaddressed, leaving significant growth opportunities on the table in a competitive commercial contracting market.
Primary challenges included:
Low organic visibility for core contracting services
Limited lead generation from search traffic
Weak targeting of service and location-based keywords
Under-optimized website impacting user experience and conversions
Lack of consistent SEO tracking and performance insights
To achieve sustainable growth, they needed a structured SEO and CRO strategy focused on improving rankings, traffic, & conversion.

No Unified Strategy aligning SEO and Content

Low organic visibility due to weak SEO and poor keyword rankings

Limited local presence, missing opportunities in Google Local Pack

Limited high-quality backlinks impacting domain authority and trust

No Unified Strategy aligning SEO and Content

Low organic visibility due to weak SEO and poor keyword rankings

Limited local presence, missing opportunities in Google Local Pack

Limited high-quality backlinks impacting domain authority and trust
The Results
Top reasons our customers love working with us: data-driven strategies
Top reasons our customers love working with us: data-driven strategies
+1820%
Increase in Active Users
(2.5K -> 48K)

+1400%
Growth in Impressions
(152K -> 2.28M)

+1658%
Uplift in Key Events
(12K -> 211K)

+2699%
Boost in Referring Domains
(130 -> 3639)

The Approach
To address the challenges, a structured and data-driven SEO strategy was implemented for Naimoli General Contractors, focused on improving organic visibility, attracting high-intent traffic, and increasing qualified leads. The approach combined technical optimization, content improvements, local SEO, and CRO enhancements to drive consistent and measurable growth.

01
Website & Technical SEO Optimization
A detailed audit helped identify and resolve technical issues impacting search performance and user experience.
Audited website for speed, mobile usability, and crawlability
Fixed indexing issues and improved site architecture
Optimized internal linking for better navigation and SEO


01
Website & Technical SEO Optimization
A detailed audit helped identify and resolve technical issues impacting search performance and user experience.
Audited website for speed, mobile usability, and crawlability
Fixed indexing issues and improved site architecture
Optimized internal linking for better navigation and SEO


01
Website & Technical SEO Optimization
A detailed audit helped identify and resolve technical issues impacting search performance and user experience.
Audited website for speed, mobile usability, and crawlability
Fixed indexing issues and improved site architecture
Optimized internal linking for better navigation and SEO


02
Keyword Research & Content Strategy
A targeted keyword and content approach ensured visibility for high-intent commercial searches.
Identified service-specific and location-based keywords
Mapped keywords to core service and landing pages
Developed new pages to capture additional opportunities


02
Keyword Research & Content Strategy
A targeted keyword and content approach ensured visibility for high-intent commercial searches.
Identified service-specific and location-based keywords
Mapped keywords to core service and landing pages
Developed new pages to capture additional opportunities


02
Keyword Research & Content Strategy
A targeted keyword and content approach ensured visibility for high-intent commercial searches.
Identified service-specific and location-based keywords
Mapped keywords to core service and landing pages
Developed new pages to capture additional opportunities


03
Online Reputation Management
Proactive strategies to monitor, improve, and protect your brand’s online presence across search and review platforms.
Monitored brand mentions, reviews, & search visibility
Managed and responded to customer feedback
Strengthened positive content and brand perception


03
Online Reputation Management
Proactive strategies to monitor, improve, and protect your brand’s online presence across search and review platforms.
Monitored brand mentions, reviews, & search visibility
Managed and responded to customer feedback
Strengthened positive content and brand perception


03
Online Reputation Management
Proactive strategies to monitor, improve, and protect your brand’s online presence across search and review platforms.
Monitored brand mentions, reviews, & search visibility
Managed and responded to customer feedback
Strengthened positive content and brand perception


04
Local SEO & Authority Building
Local SEO efforts improved visibility in Maps and local search results, driving targeted inquiries.
Optimized Google Business Profile for better local rankings
Built and managed local citations for consistency
Earned high-quality backlinks to improve authority


04
Local SEO & Authority Building
Local SEO efforts improved visibility in Maps and local search results, driving targeted inquiries.
Optimized Google Business Profile for better local rankings
Built and managed local citations for consistency
Earned high-quality backlinks to improve authority


04
Local SEO & Authority Building
Local SEO efforts improved visibility in Maps and local search results, driving targeted inquiries.
Optimized Google Business Profile for better local rankings
Built and managed local citations for consistency
Earned high-quality backlinks to improve authority


05
CRO & Performance Tracking
Conversion-focused improvements and continuous monitoring ensured better lead generation and ROI.
Enhanced user experience and lead capture elements
Optimized key landing pages for conversions
Refined strategy based on ongoing performance insights


05
CRO & Performance Tracking
Conversion-focused improvements and continuous monitoring ensured better lead generation and ROI.
Enhanced user experience and lead capture elements
Optimized key landing pages for conversions
Refined strategy based on ongoing performance insights


05
CRO & Performance Tracking
Conversion-focused improvements and continuous monitoring ensured better lead generation and ROI.
Enhanced user experience and lead capture elements
Optimized key landing pages for conversions
Refined strategy based on ongoing performance insights



This Team is Nothing Short of Top-notch. Every Detail is Handled With Excellence.
Client expressed satisfaction and confidence in ongoing results
Client expressed satisfaction and confidence in ongoing results
Strong project management with clear and consistent communication
Strong project management with clear and consistent communication
Proactive support with valuable insights to address challenges
Proactive support with valuable insights to address challenges


Jerry Naimoli,
Co-Owner, Naimoli General Contractors

Rated 5 stars on Clutch
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We're a data-driven agency that skyrockets revenue by turning "clicks into clients". We know how-to "Ctrl+Alt+Defeat" your competitor. Learn how we do it—before your competitors get the chance!

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OrganicWorks
Outsmart Your
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With every project, we push boundaries and drive 360-degree revenue growth using our proprietary solutions. Explore our case studies to see how we help businesses like yours reach new heights!

How We
Skyrocket
Your Revenue?We're a data-driven agency that skyrockets revenue by turning "clicks into clients". We know how-to "Ctrl+Alt+Defeat" your competitor. Learn how we do it—before your competitors get the chance!

We Strive
For Your
Success.With over 1K testimonials & video reviews, the proof is in the feedback. Listen to experience & understand how we helped achieve success through their detailed case study. Find more testimonials!

OrganicWorks
Outsmart Your
Competitors.With every project, we push boundaries and drive 360-degree revenue growth using our proprietary technologies. Explore our case studies to see how we help businesses like yours reach new heights!

How We
Skyrocket
Your Revenue?We're a data-driven agency that skyrockets revenue by turning "clicks into clients". We know how-to "Ctrl+Alt+Defeat" your competitor. Learn how we do it—before your competitors get the chance!

We Strive
For Your
Success.With over 1K testimonials & video reviews, the proof is in the feedback. Listen to experience & understand how we helped achieve success through their detailed case study. Find more testimonials!

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Competitors.With every project, we push boundaries and drive 360-degree revenue growth using our proprietary technologies. Explore our case studies to see how we help businesses like yours reach new heights!
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Data-Driven Marketing Agency That Elevates ROI
1100+
Websites Designed & Optimized to Convert
$280M+
Client Revenue Driven & Growing Strong
Want to
skyrocket revenue?
Trusted by 1000+ Owners!
Ready to speak with an expert?
Data-Driven Marketing Agency That Elevates ROI
1100+
Websites Designed & Optimized to Convert
$280M+
Client Revenue Driven & Growing Strong
Discover how to skyrocket
your revenue today!
Trusted by 1000+ Owners!
















































