Trust Score: 4.9/5
(918 Ratings & Reviews)
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helped Mr. Rooter reach the next level with Google Analytics and AdWords.
Goals
- Increase phone calls driven by website visits
- Improve lead quality
- Upgrade mobile presence
- Establish the cost-per-lead in Google AdWords
Problem Statement
Mr. Rooter Plumbing of Mid-Michigan had teamed up with vendors to manage their Google advertising in the past, but never achieved the results they were looking for. Franchise owner Amanda Sims understood the importance of “being there when potential customers are lookings online for plumbing services.” but felt wary of investing in AdWords due to the poor leads and less-than-stellar performance she saw in her past campaigns. She wanted to quantify the cost of her Google advertising leads and measure the success of the program for her business.
Results & Metrics
Boost your visibility and generate leads from potential customers in your area.
$25-$30
Cost per lead each month on non-branded keywords.
$120-$160
Total leads generated each month
66%
Percentage of leads from mobile devices.
50%
Increase in drain-related calls from mobile leads.
143%
Increase in overall revenue since switching to Coozmoo
Our Approache
The Approaches
Consumers today rely heavily on digital means to research products. We research a brand of bldend engaging with it, according to the meanwhile, 51% of consumers say they use Google to research products before buying.
Lead tracking
To understand their ROI, Mr. Rooter needed to track lead coming from Google advertising.
- Coozmoo Showed Mr. Rooter how to use analytics dad to attribute revenue to their online leads and get an accurate picture of their ROI from AdWords.
- Coozmoo placed a stronger emphasis on “Drain” related keywords to improve the quality of calls.
Mobile opportunity
Mobile search now exceeds traditional desktop / laptop traffic for plumber-related inquiries. Mr. Rooter needed to tap into that
- Coozmoo Showed Mr. Rooter how to use analytics dad to attribute revenue to their online leads and get an accurate picture of their ROI from AdWords.
- Coozmoo placed a stronger emphasis on “Drain” related keywords to improve the quality of calls.
Lead tracking
Because plumbing-related keywords tend to expensive Mr. Rooter wanted more assurance that users would call after landing on their website.
- Coozmoo Showed Mr. Rooter how to use analytics dad to attribute revenue to their online leads and get an accurate picture of their ROI from AdWords.
- Coozmoo placed a stronger emphasis on “Drain” related keywords to improve the quality of calls.
Banner advertising
With clicks on Google search growing more expensive, Mr. Rooter needed to find alternative forms of lead generation.
- Coozmoo Showed Mr. Rooter how to use analytics dad to attribute revenue to their online leads and get an accurate picture of their ROI from AdWords.
- Coozmoo placed a stronger emphasis on “Drain” related keywords to improve the quality of calls.
Testimonial
What people say about us
When we talk about Alts, we do not mean a typical business partner, but rather a team that collaborates with us daily, always there for us when we encounter difficulties and celebrate achievements. We see in Alts our best ally for success!
Maria D. Halk
Managing Director
When we talk about Alts, we do not mean a typical business partner, but rather a team that collaborates with us daily, always there for us when we encounter difficulties and celebrate achievements. We see in Alts our best ally for success!
Maria D. Halk
Managing Director
When we talk about Alts, we do not mean a typical business partner, but rather a team that collaborates with us daily, always there for us when we encounter difficulties and celebrate achievements. We see in Alts our best ally for success!
Maria D. Halk
Managing Director
When we talk about Alts, we do not mean a typical business partner, but rather a team that collaborates with us daily, always there for us when we encounter difficulties and celebrate achievements. We see in Alts our best ally for success!
Maria D. Halk
Managing Director
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Trust Score 4.5
(918 Ratings & Reviews))
FAQ
Frequently asked question (FAQ) pages to find answars.
People know what an FAQ is, so make that your page title. Don’t overcomplicate things by calling it “Good to Know” or “More Info”. Sometimes people put the frequently asked questions section on their Contact page, but you can create your own page and put it right in your website navigation menu or website footer so it’s easy to find. Getting a straight, quick answer to your question is a relief. So keep answers to a short paragraph if you can, less than 100 words. Answer the entire question in the FAQ without linking away to another page
People know what an FAQ is, so make that your page title. Don’t overcomplicate things by calling it “Good to Know” or “More Info”. Sometimes people put the frequently asked questions section on their Contact page, but you can create your own page and put it right in your website navigation menu or website footer so it’s easy to find. Getting a straight, quick answer to your question is a relief. So keep answers to a short paragraph if you can, less than 100 words. Answer the entire question in the FAQ without linking away to another page
People know what an FAQ is, so make that your page title. Don’t overcomplicate things by calling it “Good to Know” or “More Info”. Sometimes people put the frequently asked questions section on their Contact page, but you can create your own page and put it right in your website navigation menu or website footer so it’s easy to find. Getting a straight, quick answer to your question is a relief. So keep answers to a short paragraph if you can, less than 100 words. Answer the entire question in the FAQ without linking away to another page
People know what an FAQ is, so make that your page title. Don’t overcomplicate things by calling it “Good to Know” or “More Info”. Sometimes people put the frequently asked questions section on their Contact page, but you can create your own page and put it right in your website navigation menu or website footer so it’s easy to find. Getting a straight, quick answer to your question is a relief. So keep answers to a short paragraph if you can, less than 100 words. Answer the entire question in the FAQ without linking away to another page
People know what an FAQ is, so make that your page title. Don’t overcomplicate things by calling it “Good to Know” or “More Info”. Sometimes people put the frequently asked questions section on their Contact page, but you can create your own page and put it right in your website navigation menu or website footer so it’s easy to find. Getting a straight, quick answer to your question is a relief. So keep answers to a short paragraph if you can, less than 100 words. Answer the entire question in the FAQ without linking away to another page
People know what an FAQ is, so make that your page title. Don’t overcomplicate things by calling it “Good to Know” or “More Info”. Sometimes people put the frequently asked questions section on their Contact page, but you can create your own page and put it right in your website navigation menu or website footer so it’s easy to find. Getting a straight, quick answer to your question is a relief. So keep answers to a short paragraph if you can, less than 100 words. Answer the entire question in the FAQ without linking away to another page
People know what an FAQ is, so make that your page title. Don’t overcomplicate things by calling it “Good to Know” or “More Info”. Sometimes people put the frequently asked questions section on their Contact page, but you can create your own page and put it right in your website navigation menu or website footer so it’s easy to find. Getting a straight, quick answer to your question is a relief. So keep answers to a short paragraph if you can, less than 100 words. Answer the entire question in the FAQ without linking away to another page
People know what an FAQ is, so make that your page title. Don’t overcomplicate things by calling it “Good to Know” or “More Info”. Sometimes people put the frequently asked questions section on their Contact page, but you can create your own page and put it right in your website navigation menu or website footer so it’s easy to find. Getting a straight, quick answer to your question is a relief. So keep answers to a short paragraph if you can, less than 100 words. Answer the entire question in the FAQ without linking away to another page
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